Design Pioneer Rob Wood Joins NicholsBooth Architects

San Francisco, CA — NicholsBooth Architects – whose architecture, interior design and consulting clients range from Zynga, Jones Lang LaSalle, Intuit, Bentley Enterprises and Union Bank to BrightRoll, Zoosk and Charles Schwab & Co, – welcomes Rob Wood as Senior Vice President. Mr. Wood will focus on workplace projects for technology and professional services clients, while also working with CEO Gary Nichols on brand positioning in other market sectors.

Nichols Booth_Rob Wood-July 25 2013-“Rob joining us represents the next evolution of NicholsBooth. We will expand our footprint into Silicon Valley, working on high-tech campuses and bringing additional workplace thought-leadership to our clients,” says Mr. Nichols who, since joining the firm in 2006, has led its growth over the past seven years. Charismatic, quick-witted and inspirational, Mr. Nichols recognized a kindred spirit in Mr. Wood. “With this addition, we can continue to raise our game in design, technology and firm operations, so we can serve our clients during the entire life cycles of their businesses, from start-up and growth to expansion and beyond.”

Rob has a passion for innovative design and finding workplace solutions that really support and enhance a company’s culture. This entrepreneurial spirit is shared with his clients in Silicon Valley where, just prior to the dot-com bust in 2001, he established and co-directed the San Jose office for architecture and interior design global giant Gensler. “Market conditions were not conducive to starting up an office,” he recalls. “But my team and I were invested long-term in making the office successful and raising the quality of the work for our clients.” Mr. Wood worked steadfastly with his colleagues to grow the Silicon Valley office to almost 60 employees at its peak.

Of his singular experience, Mr. Wood observes, “A mind expanded never returns to its original form.” Thus NicholsBooth presents an opportunity for “new endings”. After having spent most of his career at a large corporate firm, he welcomes the intimate-scale of the 25-person firm whose horizontal structure enables a strong client service culture and fosters camaraderie. As he notes, “My greatest achievement is helping to instill a collaborative spirit where clients and designers have a shared vision and are excited about their projects.”

Rob Wood studied biochemisty and molecular biology before obtaining a BA in Architecture from University of California, Berkeley. As a senior at The Top 50 ranked (Newsweek, 2012) Lowell High School in San Francisco, he pulled his first “all-nighter”, placing 2nd among 350 entries for a Marin Headlands Recording Studio design competition organized by the American Institute of Architects. His international and domestic project experience includes corporate facilities for Google, Cisco Systems, Palm, VeriSign, Intuit, and Symantec among other clients.

About NicholsBooth Architects
NicholsBooth Architects is an association of architects, designers and specialists inspired to create environments with impact. Relying on artistic skill, keen understanding of building technology, and the human factors of design, we create architectural works that influence the lives of the people they service. Our commitment to clients is superior design delivered with technical excellence and business-minded project approach. We are committed to making our community and the world a better place through philanthropy.

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