Alliance Residential Envisions Oakland Auto Dealership as Mixed-Use Development

Oakland Alliance Residential Company BAR Architects Broadstone on Broadway BART Oakland Broadway Auto Row Uptown Broadway Valdez District Specific Plan


By Jacob Bourne

Three parcels on the eastern and western sides of the 2800 block of Broadway in Oakland, currently used for auto dealerships, are up for redevelopment to make way for two buildings with residential and commercial offerings, called “Broadstone on Broadway.” The 1.38-acre site owned by Alliance Residential Company is bounded by 29th Street to the North and 28th Street on the southern end, and falls within the Broadway Valdez District Specific Plan Area near the Uptown neighborhood. According to William Duncanson, senior designer at BAR Architects and the project’s lead architect, the proposed project has recently been entitled and submitted for building permits. Construction is expected to begin in the first quarter of 2017.

The majority of existing structures and surface parking would be demolished and excavated to construct two seven-story buildings situated on opposite sides of Broadway totaling 332,800 square feet. The buildings will have up to 218 rental residential units between them, 6,500 square feet of amenity spaces and 16,000 to 18,000 square feet of ground floor retail. Commercial spaces will be developed to cater to multiple retail tenants fronting Broadway and Webster Streets. The East Building will feature three courtyards and two above-grade parking levels while the West Building’s parking will be two below-grade levels with one courtyard above. A total of 263 parking spaces are planned plus an additional 134 bicycle spots.

[contextly_sidebar id=”waXEEkyfMaJQ4cL3TaYRXTf5tPUZ2XBh”]“From a design standpoint, we’re retaining the existing facade to give it a nice industrial feel,” said Peter Solar, managing director, Alliance Residential. “This move is a great way to capture the history of the Auto Row by keeping the current facade.”

Oakland’s Broadway Auto Row is a section of the neighborhood that runs along Broadway between Grand Avenue and 40th Street and has had an automotive economic base since about 1912. A number of auto dealership showrooms front Broadway but the Hyundai showroom at 2820 Broadway features a historic architectural design. The building’s exterior will be preserved and repurposed for this development.

The project fulfills the 16,350 square feet of open space required by the planning code through plans for three courtyards, roof decks on both buildings, and private balcony spaces. Some of the studio to two-bedroom units will also be equipped with balconies. Amenities could include a fitness center, pool and outdoor dining area.

“It’s very close to Sprouts Farmers Market and Whole Foods — within walking distance. The location is accessible to Oakland’s Uptown BART Station and the Kaiser job pool,” added Solar.

Construction of the buildings will involve two phases since the parcel at 2800 Broadway requires approval from the Alameda County Environmental Health Department. Phase One is anticipated to begin early in 2017 and will deliver the first 171 housing units and 12,000 square feet of retail. Phase Two will add the remaining 47 units and about 6,000 square feet of retail spaces to the southern portion of the East Building. The entire project may be completed as early as January 2020.

West Coast Commercial Real Estate News