Innovation Leaders Transform Real Estate Through Water Technology, Smart Buildings, and Operational Systems
The intersection of technology and real estate continues to reshape how buildings are designed, operated, and managed. Three professionals have earned recognition for their pioneering work advancing innovation across water sustainability, smart building infrastructure, and property management systems that are transforming the Bay Area’s commercial real estate landscape.
Mo Alshibl
Mo Alshibl (https://www.linkedin.com/in/moalshibl/), Director of Network Engineering at Montgomery Technologies, has emerged as a leader in smart building systems both in the Bay Area and nationally. Alshibl brings a depth of Information Technology experience to the commercial real estate industry as well as a thirst for knowledge that is contagious. As commercial real estate transitions from legacy, proprietary solutions to cloud-based, AI-driven applications, it takes depth of knowledge and curiosity to help navigate the digital transformation the industry is experiencing.
Alshibl has been at the forefront of this transformation, supporting multiple developers design, construct, commission, and lease up new projects that are built within the modern technology framework of converged building networks. Additionally, as building owners move to amenitize properties, Alshibl and his team have been able to work side by side with clients to design, install, and manage the network to support conference facilities, co-working spaces, fitness centers, and deliver ubiquitous managed WiFi throughout these buildings.
With the emergence of cybersecurity threats, Montgomery Technologies has been the leader in securing building networks with the Intelligent Riser offering, and Alshibl has created a vast tool chest to support these endeavors. With compliance, reporting, and a proactive cybersecurity practice now required of building owners, Alshibl has implemented unique solutions that support all building types, providing owners with the security infrastructure necessary to protect critical building systems.
On the management side, Alshibl has been able to develop internal resources with structured learning and a team approach which motivates and inspires. With his curiosity and knowledge, he has led many internal efforts to streamline workflows and increase transparency. These efforts continue and are now featuring vetted, secure AI tools that will continue to support company growth and personal development for his team, as well as the entire organization.
Alshibl’s approach to technology integration reflects understanding that smart building infrastructure must balance innovation with reliability, security with accessibility, and complexity with user experience. His ability to translate technical capabilities into practical business value has made him a trusted advisor to developers and building owners navigating the increasingly complex landscape of building technology.
The shift toward converged networks—where building systems, tenant connectivity, and amenity infrastructure operate on integrated platforms—represents one of the most significant technological transitions in commercial real estate. Alshibl’s expertise in designing and implementing these systems positions Montgomery Technologies and its clients at the forefront of this evolution, creating buildings that are more efficient, secure, and responsive to tenant needs.
Looking ahead, Alshibl’s work with AI integration and cybersecurity will become increasingly critical as buildings become more connected and data-driven. His proactive approach to these challenges demonstrates the forward-thinking mindset required to lead in an industry where technology capabilities are evolving faster than traditional real estate development cycles.
Michael Price
Michael Price (https://www.linkedin.com/in/michael-price-8a9365121/), Director of Process & Innovation at 2B Living, has transformed the company’s operational landscape through technology, systems design, and forward-thinking innovation. As Director of Process & Innovation, he has redefined what modern property management can look like by building scalable, tech-enabled infrastructure that improves accuracy, efficiency, and performance across the entire company.
Price’s signature accomplishment is the creation of the Core Process Package, the operational framework that now guides every step of 2B Living’s property management lifecycle. This package is more than documentation—it is a fully engineered system that standardizes workflows, embeds automation, reduces errors, and makes training and scaling dramatically easier. Price built the structure that the rest of the organization now relies on.
He has also led major platform initiatives, including significant AppFolio enhancements and the early adoption and design of smart workflows using Realm-X. His ability to understand and translate PropTech capabilities into practical, high-impact solutions has positioned 2B Living ahead of industry trends. Price has improved reporting, budgeting infrastructure, and cross-department visibility by implementing and optimizing tools such as Monday.com, turning previously manual or inconsistent processes into streamlined, trackable systems.
In addition, Price oversees a team of virtual coordinators and has transformed them into a highly efficient operational support engine. Through his leadership, key processes—including vacancies, move-ins, move-outs, turnovers, and rent collection—now run faster, more accurately, and with far better consistency. His blend of process engineering and people leadership has reshaped how work gets done throughout the company.
What truly sets Price apart is his strategic mindset. He is a trusted advisor and thought partner to leadership, designing global workflows and systems that support long-term growth. He identifies the root of complex challenges and implements solutions that are tech-forward, scalable, and sustainable.
Price’s work represents the evolution of property management from a largely manual, relationship-driven business to a technology-enabled operation that maintains human touch while leveraging automation and data analytics for superior performance. His ability to balance these dimensions—human expertise with technological capability—demonstrates sophisticated understanding of how PropTech should be implemented in real estate operations.
The property management industry faces increasing pressure to improve operational efficiency while maintaining service quality as portfolios grow and labor markets tighten. Price’s systematic approach to process documentation, technology integration, and team enablement provides a roadmap for how mid-sized property management companies can compete with larger, better-resourced competitors through superior systems and operational discipline.
Price’s work has elevated 2B Living’s operations, modernized the tech stack, and strengthened the ability to deliver exceptional service. He is a true Technology and PropTech Pioneer—innovating not just for today, but for the future of the industry.
Aaron Tartakovsky
Aaron Tartakovsky (https://www.linkedin.com/in/aarontartakovsky/), CEO and co-founder of Epic Cleantec, is transforming how the real estate industry thinks about water—elevating it from an invisible utility to a defining element of sustainability, resilience, and innovation. As leader of a San Francisco-based water technology company, Tartakovsky has proven that buildings can safely and cost-effectively recycle and reuse their own water, transforming onsite water reuse from a niche experiment into a scalable, market-ready solution now being deployed across some of the nation’s most high-profile developments.
Epic Cleantec designs, builds, and operates onsite water recycling systems that enable buildings to reuse up to 95 percent of their wastewater for non-potable applications such as toilet flushing, irrigation, cooling, and laundry. The company’s flagship OneWater system—also a TIME Best Invention honoree of 2022—reduces utility costs, strengthens resilience against drought and infrastructure strain, and advances water sustainability in cities nationwide. Under Tartakovsky’s leadership, Epic continues to accelerate innovation and policy modernization, making decentralized water reuse a credible and increasingly standard practice in the built environment.
Tartakovsky leads Epic’s strategic vision, partnerships, and policy engagement, driving adoption across major U.S. markets while remaining deeply rooted in the Bay Area. He played a seminal role in shaping San Francisco’s groundbreaking onsite water reuse ordinance—the first of its kind in the country—which has since inspired similar policies in Austin, Los Angeles, New York City, and across California. His ability to bridge technology, regulation, and real estate has given developers a clear path to implement next-generation water systems, reducing long-term costs and increasing resilience, particularly in dense urban environments facing mounting infrastructure strain.
Under Tartakovsky’s leadership, Epic expanded from early pilots to a national portfolio of first-of-their-kind onsite water reuse systems across California, Texas, Hawaii, Florida, and Connecticut. Between 2022 and 2025, Epic increased its annual revenue by more than 1,120 percent, and project awards grew by 423 percent, reflecting accelerating adoption across multifamily, commercial, industrial, and mixed-use developments. Epic’s sales pipeline now exceeds nine figures, underscoring the company’s strong market momentum and sustained demand.
Epic systems are now operating in landmark projects including Salesforce Tower, Related California’s Fifteen Fifty, and the Waldorf Astoria Beverly Hills, reducing potable water demand by millions of gallons annually and delivering six- and seven-figure savings for owners and operators. These installations demonstrate that onsite water reuse is not simply an environmental amenity but a financially compelling infrastructure investment that improves building operations and reduces long-term costs.
Tartakovsky has also reshaped cultural perception around water reuse—one of the greatest barriers to industry adoption. In 2022, Epic created the world’s first beer made from highly purified recycled water sourced from a San Francisco high-rise. What began as an educational initiative became a global media phenomenon, earning honors from TIME and Fast Company. This month, Epic launched its first commercial line of recycled water beers, further normalizing water reuse and demonstrating its safety and viability.
Tartakovsky’s leadership has earned Epic notable honors, including TIME’s Best Inventions, Fast Company’s World Changing Ideas and Most Innovative Companies, CREtech’s Real Estate Technology Awards, and more. He has spoken at Greenbuild, SXSW, Davos, the UN Water Conference, and the White House, with coverage in The New York Times, The Wall Street Journal, CNN, Bloomberg, and NPR.
Epic Cleantec’s impact extends beyond individual buildings to influence how cities plan for water infrastructure, how developers approach sustainability requirements, and how the real estate industry conceptualizes resource management. As climate change intensifies water stress in cities worldwide, Tartakovsky’s work positions onsite water reuse as a critical component of urban resilience strategy.
The company’s growth trajectory—from pilot projects to national deployment, from regulatory advocacy to mainstream adoption—reflects Tartakovsky’s vision and execution capability. His ability to navigate the complex intersection of technology development, regulatory change, real estate economics, and cultural perception demonstrates the multidimensional leadership required to pioneer truly transformative innovation in commercial real estate.
Tartakovsky’s work at Epic Cleantec represents the kind of fundamental infrastructure innovation that will define the next generation of sustainable building design. By proving that onsite water reuse is technically feasible, economically viable, and culturally acceptable, he has opened a new frontier for how buildings can operate more sustainably while reducing costs and increasing resilience—a rare combination that positions water reuse for widespread adoption across the industry.
