Bay Area Retail Asks: Are You Experiential?

Shoppers want authentic experiences, not just goods. THIS ARTICLE WAS PUBLISHED IN THE ‘Q’ - THE REGISTRY’S PRINT PUBLICATION - IN JANUARY 2013 By Maria Shao [dropcap]F[/dropcap]rom bustling downtowns to suburban malls, the brick-and-mortar store is poised for reinvention. Faced with increased competition from Web retailing, merchants are elevating the in-store experience into something more exciting, entertaining […]