Bill Goade Stepping Down After Leading Cresa For 20 Years

Jim Leslie Becomes New CEO of Nation’s Largest Tenant Rep Firm
Goade Known as Pioneer of Tenant Representation

San Jose, SF, May 17, 2012—Bill Goade, founder and Chief Executive Officer of Cresa, is stepping down after serving as CEO or Chairman of the firm since 1983. Succeeding Goade is Jim Leslie, who was formerly President and CEO of the Staubach Company, which was the nation’s largest tenant representation firm until being acquired by Jones Lang Lasalle in 2008. Today, Cresa is North America’s largest corporate real estate advisory firm that exclusively represents tenants.

Goade was also founder of Avalon Partners, Cresa’s predecessor, one of first tenant representation firms, established in 1985. He will serve as a strategic advisor to Leslie until May 2013. Leslie has served as an advisor to Cresa’s Board of Directors since 2002 and was a founder of the firm’s Capital Markets Group.

Among Goade’s accomplishments is expanding the company to 55 offices in North America and forming a partnership with Savills, one of the world’s largest commercial real estate services firms. The joint venture provides services to more than 255 locations in 40 countries.

“Under Bill’s leadership, Cresa recently realized its best two-year revenue growth in its 20-year history,” said Leslie. ” I look forward to building on this momentum and taking Cresa to the next level.”

A Winning Formula, a Collaborative Culture
Throughout Goade’s tenure, Cresa has grown steadily despite several economic slowdowns. The firm has maintained its independence and collaborative culture; it has also capitalized on a partnership model with broadly held equity and no debt.

“Cresa is an extension of Bill’s vision and values,” said Mike Michaels, Managing Principal of the firm’s San Jose office, one of the original members of Cresa. “We are guided by his credo of ‘do the right thing.’ Ultimately, I think his lasting legacy will be as a pioneer of tenant representation.”

Craig Zodikoff, Managing Principal of the firm’s San Francisco office, added, “Bill realized early on that conflicts of interests are inevitable when brokers serve landlords as well as tenants. Today, the tenant-only approach is being embraced by more and more companies that are finding their interests are best served by advisors that exclusively serve tenants.”

Cresa’s offices in California include San Jose, Palo Alto, San Francisco, East Bay, Los Angeles, Woodland Hills, Orange County, San Diego, Sacramento, and Ontario.

About Cresa
Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Strategic Planning, Workforce and Location Planning, Subleases and Dispositions, Portfolio / Lease Administration, Capital Markets, Sustainability, Industrial / Supply Chain, and Facilities Management. With more than 55 offices, Cresa is the largest tenant representation firm in North America. Through its alliance with Savills, one of the world’s largest commercial real estate services firms, Cresa covers more than 255 locations in 40 countries. For more information, visit

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