Cheryl Marcell to Head Business Development at Silicon Valley’s Airport

SAN JOSE – Cheryl L. Marcell, IAP, will become Deputy Director of Business Development at Mineta San José International Airport (SJC) starting July 22, 2013.

[contextly_sidebar id=”2666bfff7ca25475cbab6154db1a689c”]Marcell will oversee all business development and revenue generation strategies for SJC in a newly created position. She has 13 years of experience in the airport industry, and most recently served as Director of Communications and Events for Airports Council International-World in Montréal, Canada, which represents airports worldwide.

Prior to her work with ACI, Marcell served for 11 years as the Deputy Director, Marketing and Public Relations, for the Sacramento County Airport System, where she was responsible for business development efforts for four airports. She managed air service development and successfully recruited seven new airlines, including two international carriers, to Sacramento International Airport.

“We warmly welcome Cheryl and her extensive experience and relationships in the domestic and international airport arena. She will be a vital addition to our team as we work to bring additional air service and business development opportunities to Silicon Valley’s airport,” said Bill Sherry, SJC’s Director of Aviation.

“Cheryl is joining SJC at an ideal time as passenger traffic is trending upward due to more air service choices for Silicon Valley travelers and an improving economy. She will help us forge new business development that will sustain our growth and capabilities.”

SJC recently celebrated the launch of new daily service between San José and Tokyo by All Nippon Airways and the arrival of Virgin America to serve the Silicon Valley market. In addition, the airport will be working with Signature Flight Support to develop a new fixed base operation for general and corporate aviation on the west side of the airfield.

”I’m thrilled to be joining the talented management team at SJC,” said Marcell. “The airport has built a strong foundation for growth and I’m anxious to get to work to build the business and increase the air service portfolio to take our customers where they want to go.”

According to Angela Gittens, Director General of ACI-World, Marcell has a great passion for the airport industry that should match well with SJC. “Cheryl will be able to parlay her knowledge of international best practices, along with her U.S. experience, to help frame the best solutions for Mineta San José International Airport.”

Marcell has a B.A. in International Relations from the University of the Pacific and has studied extensively in Lyon, France at the Centre International d’Etudes Françaises, where she received a Certificate of Achievement in French Culture, Literature and History. She is also a certified International Airport Professional (IAP).

Her community involvement includes nine years as member of the board of the Sacramento Convention and Visitors Bureau, past member of the boards of the California Capital Air Show and the California Travel Industry Association. She was named 2008 Volunteer of the Year by the Sacramento Metro Chamber of Commerce and received a Sacramento County Star of Excellence Award.

Marcell was recruited to SJC after a national search done by ADK Executive Search, a Florida company that specializes in the airport industry.

About Mineta San José International Airport
Mineta San José International Airport (SJC) is Silicon Valley’s airport, a self-supporting enterprise owned and operated by the City of San José. SJC served 8.3 million passengers in 2012, and offers approximately 135 daily flights on 13 domestic and international carriers to 30 nonstop destinations.

The airport’s $1.3 billion comprehensive modernization project, completed in 2010, makes SJC the most technologically advanced airport in the nation and the first terminal awarded LEED Silver certification for environmental sustainability. Silicon Valley’s airport is located in San José, California’s third largest city and the nation’s tenth largest city. Visit www.flysanjose.com.

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