Construction on 100 Stockton in San Francisco’s Union Square Kicks Off

San Francisco, Blatteis & Schnur, Plant Construction, Gensler, Macy’s, Northern California, Union Square
Renderings courtesy of Brick Visual

Former Macy’s Men’s store in historic Union Square to become mixed-use retail, workplace, and rooftop restaurant destination

SAN FRANCISCO (February 28, 2019) — Project developer Blatteis & Schnur and Plant Construction, with global design firm Gensler, announced today the start of construction on a major repositioning of the approximately 250,000-square-foot former Macy’s Men’s store into a vibrant, mixed-use destination at the entrance to Union Square. The project is scheduled to be open for the 2020 holiday season.

Key to the transformational experience of 100 Stockton is a change in program to allow for multi-tenant upscale retail, creative offices, and an 11,000-square-foot rooftop restaurant— all which drive integration of the building to the streetscape and create the varied and unique experience desired by today’s consumer. A new glass and terracotta brick exterior wall provides transparency to interior activities, further establishing that vital connection between the retailer and the community.

“We are more than thrilled to be a part of the team that will deliver a new kind of experience for Union Square,” says Dan Blatteis, Co-Chairman of Blatteis & Schnur. “This significant building, in such an iconic location, was well positioned to evolve and become a truly world-class destination. Through an incredible design and prestigious leasing, 100 Stockton will connect people who are looking for an exceptional experience, whether it’s to shop, dine, or work.”

Renderings courtesy of Brick Visual

Typical of early 1970s buildings, all floors were dedicated to a single retail tenant, a model that is no longer desirable to commercial building owners. In addition, as an inwardly-oriented department store the existing architecture lacked continuity with the pedestrian-oriented Union Square architectural fabric. This repositioning and renovation will transform the building by activating the façade across all levels, restoring a relationship with the street and the pedestrian.

With Union Square retailers generating a significant percentage of the city’s consumer goods sales tax receipts, preservation of retail space is vital in an age of rising e-commerce. A new approach to building repositioning is represented with 100 Stockton where leasing will include office and hospitality, in addition to dedicated floors of destination retail and retail services that will preserve the fabric of Union Square.

To maintain relevance to the Union Square historic district, 100 Stockton will utilize a locally crafted terracotta brick for the exterior wall system. It will frame the retail spaces and be gradated as it is installed to lead the eye up and make the exterior dynamic and vibrant. The bricks will be modern in shape and varying in size to interpret an historical element into a modern context—a final textured pattern that will enliven the storefronts and create a continuous rhythm of retail along the entire ground floor.

Renderings courtesy of Brick Visual
About Blatteis & Schnur, Inc.

Blatteis & Schnur, Inc. is a commercial real estate investor, developer, and brokerage services organization, specializing in High Street properties nationally and the representation of a select portfolio of retailers, restaurants, and entertainment related companies. Based in Los Angeles, the firm has extensive experience in the nation’s top 20 urban retail markets. Blatteis & Schnur traces its roots back to Hymans & Blatteis Realtors, founded in 1922 as the first San Francisco real estate firm to make a specialty of retail properties. For more information, visit

About Plant Construction

Founded in 1947, Plant Construction Company has grown to be a leader in the Northern California construction industry by concentrating on the exceptional execution of the work with which they are entrusted. This focus has produced a wide range of project experience and a diverse group of loyal clients throughout California and the United States. A firm of 230 salaried staff and approximately 200 craftspeople in the field, Plant is recognized for consistently meeting the standard set by the slogan “The Finest Construction Services, Efficiently Performed, delivered on Schedule” and for delivering an outstanding level of personal service to their clients. For more information, visit

About Gensler

Gensler is a global architecture, design, and planning firm with 48 locations and more than 6,000 professionals networked across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work, and play more inspiring, more resilient, and more impactful. For more information, visit

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