San Francisco — Valerio Dewalt Train Associates has promoted Crystal Adams to Associate and San Francisco Studio Director for Media Objectives (M-O), the firm’s in-house experiential graphic design studio. The appointment signals the continued West Coast expansion of this unique multidisciplinary design studio integrating brand, architecture, digital media, and graphic design.
“Media Objectives bridges the design gap between architecture and experience, and the response from our West Coast clients has been tremendous thanks to Crystal’s leadership,” said Joe Lawton, principal and founder of the M-O studio. “I’m excited to have her as a strategic partner as we grow our practice.”
Since joining Media Objectives in 2012, Adams has focused on environmental graphics, managing and leading the design of brand integrated solutions for Google’s Pac Shores, Java Corners and Joaquin offices. She also is the brand strategy lead for freshman housing at California Polytechnic State University. As studio director, she will expand upon M-O’s service offering adding her own diverse experience encompassing award-winning print projects and environmental graphics to digital media and user experience design.
“Every space has a story, and at M-O we connect the brand or organizational narrative to the architecture through environmental graphics, wayfinding, identity systems and other design elements,” said Adams. “The blurring of boundaries between digital and physical environments opens up enormous possibilities. For me, this is about being in the right place at an amazing creative moment for designers.”
About Media Objectives M-O
Media Objectives is an interdisciplinary design studio uniquely housed within Valerio Dewalt Train Associates, an award-winning architectural firm based in Chicago, San Francisco and Palo Alto.
About Valerio Dewalt Train Associates
Valerio Dewalt Train is a 90+ person architecture and experiential design practice fueled by an inherent desire to build. We firmly believe in the power of design, and thrive in environments where we can turn researched theory into practice. We surpass expectations, producing environmentally conscious and widely recognized design in a wide range of disciplines.