Design Plans Submitted for 755-Unit New Plaza East in San Francisco

New Plaza East, Plaza East, Western Addition, McCormack Baron Salazar, Without Walls, Strada Investment Group, Multistudio, Mithun, San Francisco

By Kate Snyder

Detailed plans were filed for a new mixed-income residential community in Plaza East, a public housing complex in San Francisco’s Western Addition.

Developers for the New Plaza East at 1300 Buchanan Street are McCormack Baron Salazar, Without Walls and Strada Investment Group, and architects for the project include Multistudio and Mithun. Construction on New Plaza East will include rebuilding the existing 193 residential units and adding 292 affordable units and 270 market rate units for the project’s 755-unit design, according to public records.

The estimated construction cost is $481 million, according to public records.

Residential units will be spread across five buildings, with the largest estimated at approximately 20 stories and housing 300 units, according to the proposal. Other buildings would sit at about seven or eight stories and house between 80 units and 155 units. The total square footage is estimated to be 957,775 square feet. Of that total, 642,705 square feet would be for residential use, 42,140 square feet would be for amenities and 77,280 square feet would be for parking plus 11,500 square feet for bike storage.

The site’s current square footage is 207,560 square feet, with 19 one-bedroom units, 105 two-bedroom units and 69 three-bedroom units, according to the project application. Under the new design, the variety of units would increase to 162 studios, 236 one-bedroom, 240 two-bedroom and 117 three-bedroom.

Under the proposal, building designs would include safe and secure large ground level open

spaces, a midblock open space with shared seating and play areas, a community room with shared kitchen, free wifi, and space for classes and parties for residents.

Within the site’s surrounding area is the Jefferson Square Park, Buchanan Mall, and Rosa Parks Elementary School, according to planning documents. Other residential communities, schools and local businesses are also in the area, according to Google Maps.

Part of the planning process included an 18-month resident outreach process spearheaded by the project’s development team, according to the proposal. That process meant weekly office hours, community meetings, meetings with resident council, office hour sessions with the architecture team, site tours and meetings with individual households and residents.

“One thing we hear repeatedly from the residents is that they do not want to be in this situation ever again,” the proposal states. “They want funds flowing to the property to pay for security, after school programs, workforce training, and other social services. Many see an integrated, thriving mixed income community as the way to realize this vision.”

In operation since 1973, McCormack Baron Salazar has been involved in community development and urban revitalization in 47 cities, having built more than 22,000 homes for families, children, seniors and veterans, according to the firm’s website. It has offices in San Francisco, Los Angeles and San Antonio, and its corporate headquarters is in St. Louis, Mo.

Strada Investment Group is based in San Francisco. Other recent projects the firm has been involved in include the redevelopment of a four-story retail building at 2 Stockton Street in San Francisco, according to previous reporting by The Registry, and the construction of a 225,000 square foot urban infill project at the heart of Oakland.

West Coast Commercial Real Estate News