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CREW SF: Rising Leaders Coffee Talk
May 31, 2021 @ 11:00 am – 12:00 pm PDT
How to Stand Out and Generate Media Coverage with an Effective Press Release
Join us and learn how to write an effective press release that generates media coverage.
Eric Podolsky of Pike & Company, a strategic marketing and public relations firm representing real estate companies that include office, multifamily, mixed-use, and residential housing developers, will outline each step of how to craft and distribute a press release that properly and clearly communicates the message you want to get published. Eric will share his methods for ensuring that your news stands out to media contacts, generating the editorial coverage you’re looking for.
Topics include: how to determine a story’s newsworthiness, formatting tips, how to write your copy, creating a press list, writing a pitch email, distribution options, following up, and tracking coverage.
This is an insider opportunity you don’t want to miss!
Free for Members | $10 for Nonmembers
Please register by Tuesday, Jun. 14.