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NEGOTIATE TO WIN: SIX STEPS TO SUCCESSFUL NEGOTIATIONS
June 21, 2018 @ 8:30 am - 10:45 am PDT
We all negotiate a variety of issues and items every day. How do you get what you need without burning bridges? How can you be firm and direct, yet encourage others to collaborate with you? Marketers sometimes struggle with being seen as “support” staff or “back office” functions – how do you advocate for yourself, get the resources you need, and demonstrate the value that you bring to your firms and your clients?
Being able to negotiate well is an essential skill in every area of your career. We negotiate for our jobs and salaries, for promotions and budgets, with clients and vendors, in sales, and with our management chain. Negotiation can be intimidating or emotional for those who aren’t comfortable with it. How do you approach these conversations effectively?
This program will introduce you to the process and skills that will build your confidence, and help you get better results. In this workshop, you’ll pick up actionable tips, and learn skills to help you improve your everyday effectiveness.
After participating in this program, you will:
- Overcome your fear of negotiation
- Learn tangible, practical techniques you can immediately apply to get better results
- Understand the six stages of negotiation
- Identify valuable “currencies” you can exchange to impact the terms of a negotiation
- Adjust your approach so you can collaborate and be flexible while getting what you need
- Organize your strategy before, during, and after a negotiation