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SMPS SF: Creative Minds 2021: Compelling Cover Letters

May 12, 2021 @ 12:00 pm - 1:00 pm PDT

Creative Minds_5/5 Cover Letters

Compelling Cover Letters

An intentional focus on the client’s vision and concerns for their project should be the goal of any proposal cover letter. But, all too often it’s a version of, “This is who we are. This is what we do. This is why we’re great.” It’s the “We-We Show.”

What if we created the “You You Show” instead — a letter that speaks to what the client cares about? In this workshop, we’ll explore the importance of writing with “You Attitude” and then practice with the Help Your Reader Story Structure as a template to craft a cover letter that really speaks to your client!

Participants will:

  • Understand what it means to write with grace, using “You Attitude,” positive emphasis, appropriate tone and bias-free language.
  • Learn the Help Your Reader Story Structure template.
  • Work in a small group to use the template by applying it to a cover letter topic.

Speaker Bio:

Judy StraalsundFreedom Finder with Graceworks, has served firms ranging from HOK and Skanska to Hewlett Packard and the Portable Sanitation Association (i.e., the “Porta-Potty” folks) for more than 20 years. Providing creative solutions for a variety of programs, Judy is a dynamic combination of experienced presentation coach, corporate trainer, artistic director, and mountaineering guide. She’s a born leader who helps people achieve their best.

Based in Portland, Oregon, Judy also heads up our Gracewriting® Division. A published author and playwright, Judy is a master storyteller who also providescopyediting and quality assurance services for firms like Kodak, Nike and Intel. To top it off, she’s a trained prac-titioner of Whole Brain® Thinking and would love to talk with you about writing proposals with your whole brain!

Judy is geeky about everything from prepositions and punctuation to persuasive writing and corporate presentations. She’d love to help you find your inner geek too!

Zoom link will be sent out closer to event.

Registration for this event closes at 4:00pm on 5/4/21, if you wish to register after this, please contact programs@smpssf.org.

All ticket sales are final. Tickets are transferable.

Learn and Earn CEU

The program is approved for (1.0) Continuing Education Units.

Content covers the following Domain(s) of Practice:
4 – Proposals
5 – Promotional Activity

For more information about becoming a Certified Professional Services Marketer (CPSM), visit SMPS Headquarters.

Content Relevance
This event is relevant for all career levels.


$25.00 SMPS SFBAC Member

$25.00 SMPS Member (Other Chapters)

$25.00 Partner Organization Ticket

$40.00 Non-Member Ticket

$5.00 SMPS Student Ticket


May 12, 2021
12:00 pm - 1:00 pm PDT
Event Category:


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