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SMPS SF: Marketing Illumination (Formerly Bootcamp)
May 8, 2020 @ 9:00 am - 5:00 pm PDT
Part 1: AEC Marketing Best Practices
Part 2: #marketing #digitaltransformation
This dynamic one-day symposium brings together expert instructors for valuable hands-on training in two key areas: marketing best practices and marketing digital transformation. In the morning, we’ll give those new to the industry — and those who want a refresher — a review of best practices for AEC marketing, including proposal creation, business development basics, data management, and collaboration with technical staff. In the afternoon, we’ll take it digital, covering the latest approaches for marketing technology (martech) including content marketing and storytelling, social media and video, design thinking, and transforming BD with inbound strategies. Register for both halves, or just one, but don’t miss this inspiring two-in-one symposium.
Registration will open soon. Please stay tuned for more info.
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