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SMPS SF: Planning for the New Future

April 15 @ 12:00 pm - 1:00 pm PDT

Planning for the New Future

In this session we will discuss the foundations of strategic marketing planning and how COVID-19 has impacted the tried and true methods to create certainty in our ever-shifting, new reality.

In this webinar, you will learn:

  • Foundational principles of strategy and planning
  • How to plan for the unexpected
  • How to develop business from behind a desk

About the Presenter

Deirdre Gilmore  FSMPS, CPSM

Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how she can move your goals down the battlefield to the win. She brings 21 years of AEC marketing experience to her clients, and industry associations, across the nation, focusing on how to improve firms’ and their most important resources, their people.

Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. When not on a strategic project, she spends her time coaching, mentoring, and leading people to their best potential.

Zoom link will be sent out closer to event.

Registration for this event closes at 4:00pm on 4/14/21, if you wish to register after this, please contact programs@smpssf.org.

All ticket sales are final. Tickets are transferable.

Learn and Earn CEU
This program is approved for (1.0) Continuing Education Units.

Content covers the following Domain(s) of Practice:
1 – Marketing Research
2 – Marketing Planning

For more information about becoming a Certified Professional Services Marketer (CPSM), visit SMPS Headquarters.

Content Relevance
This event is relevant for advanced career levels.


$20.00 SFBAC Chapter Member

$20.00 SMPS Member (Other Chapters)

$20.00 Member of Partner Organization

$30.00 Non-SMPS Member

$5.00 Student


April 15
12:00 pm - 1:00 pm PDT
Event Category:


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