Federal Realty Launches Pick-Up Program to Support Re-Opening and Beyond
ROCKVILLE, Md., May 1, 2020 – Federal Realty announces the rollout of a contactless pick-up program at all of its shopping center properties in the San Francisco Bay Area. Branded The Pick-Up, the program is made available to all tenants and customers looking for comfortable ways to return to shopping at their favorite stores.
The program expands on an already popular curbside pick-up program that was rolled out for restaurants at the start of the COVID-19 mandatory closings. Customers will be able to place orders directly with stores by phone or on-line, and arrange for same day pick-up, or a time most convenient to them.
“The Pick-Up gives us an enhanced ability to focus on the details for our customers, giving them a complete personalized experience from the moment we suggest our featured plates via our ordering methods or via phone, to the moment we hand the customer their order,” says Iván Alarcón of Zazil Cocina Mexicana at Santana Row. “This allows us to provide them with the complete Zazil experience in a way that can be enjoyed in the secure and comfortable environment of their home.”
Federal expects to grow The Pick-Up, with plans to expand on the service, in response to the changes in customer shopping habits.
Look for The Pick-Up at Federal properties throughout the Bay Area, including Santana Row, Old Town Center, Kings Court, Westgate Center, San Antonio Center, East Bay Bridge, and more.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 104 properties include approximately 3,000 tenants, in 24 million square feet, and over 2,700 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 52 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT.