f’real foods Signs 8,300 SQFT Lease in Emeryville

CBRE, f'real foods, Emeryville, CBRE Investment Management, 2100 Powell
Courtesy of CBRE

OAKLAND, Calif. –– CBRE announced that f’real foods has signed a long-term lease at 2100 Powell St., a 349,300-sq.-ft. office building in Emeryville, Calif. Trent Holsman, Scott Greenwood and Conor Famulener with CBRE’s Oakland office represented the landlord, CBRE Investment Management. 

f’real, a wholly-owned subsidiary of Rich Products Corporation, designs, sells and markets delicious frozen beverages. Consumers freshly blend their delicious products in their patented blender in over 20,000 locations across the globe. The company is the No. 1 frozen novelty brand in convenience stores.

“2100 Powell is an excellent fit for f’real foods. The strategic location and top-tier amenities will help the company attract and retain the right talent to continue to grow their brand,” said Brian Ma, senior director, CBRE Investment Management. 

f’real foods will occupy 8,300 sq. ft. on the seventh floor of 2100 Powell. The building is located on Powell Street just west of I-80/I-580, bordering the San Francisco Bay. The 16-story office tower has panoramic views of the bay, the Golden Gate Bridge, the Bay Bridge and the Oakland and San Francisco skylines. 

At ground level, 2100 Powell has an indoor/outdoor community space with a kitchen and conference area. The building also has a state-of-the-art fitness/wellness center with spa-quality changing rooms and showers and a connected, four-level parking garage with more than 900 spaces. 

Tenants at 2100 Powell have access to CBRE Investment Management’s proprietary Above & BeyondTMfor Business (A&B) tenant experience program. The A&B implementation at 2100 Powell includes an on-site A&B concierge who curates a broad range of services. Tenants can also access the exclusive Host mobile app, which creates an employee-centric workplace experience by connecting users to building and neighborhood amenities and services tailored for 2100 Powell.

“2100 Powell stands out in the Emeryville market for its striking façade, scenic views and singular focus on providing the best tenant experience. We have seen strong leasing activity in recent months,” said Mr. Holsman, senior vice president, CBRE.   

In the past month, 30,000 sq. ft. has leased to new tenants relocating to 2100 Powell. The building was recently named an IREM Certified Sustainable Property (CSP), a designation for properties that support sustainability and planetary health.

f’real foods is relocating from 6121 Hollis Street in Emeryville. The company plans to occupy its new space in March 2022. f’real foods was represented by Scott Stone at Cresa.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2020 revenue). The company has more than 100,000 employees serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development service

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