Gap Founders’ Home in Atherton Hits the Market at $100MM

Atherton, Compass

By Vladimir Bosanac

A once-in-a-generation estate just hit the market in Atherton, looking to test the limits of the pricing such a home can bring. The home of Gap founders Don and Doris Fisher, located at 170 Atherton Ave. in one of Bay Area’s most exclusive zip codes, has been listed by Mary and Brent Gullixson of Compass for $100 million. If a transaction is consummated at this price, it will certainly be one of the highest prices paid for a home in Northern California.

The property sits on three lots totaling 8 acres, (154 Atherton Avenue is a 2-acre parcel, 170 Atherton Avenue a 4-acre parcel and 178 Atherton Avenue a 2-acre parcel), making it the 9th largest estate in Atherton, and it is on the market for the first time since 1975, according to the listing.

The main house is 3,731 square feet, but the site includes a secondary home, a pool house, a tennis court and an herb garden. The estate is filled with art, and it provides complete privacy from the street and an expansive network of paved walkways across the property. According to the listing, the unrivaled setting offers myriad possibilities of use for the future, including art collection as it is today, car collector garages, indoor pool or other sports training facilities, an executive office complex, a family compound, and of course, a magnificent estate on a grand scale.

With no prior retail experience, Doris and Don opened their first Gap store in 1969, focused on selling Levi’s jeans and records, spurred by Don’s inability to find jeans that fit him. The shopping experience they created was different, focused on fun and innovation. It was a concept that caught on, and the Fishers created a global retail and brand giant that featured over 3,200 stores across the globe. Today, the company’s portfolio includes Gap, Banana Republic, Old Navy, Piperlime and Athleta.

Don and Doris Fisher were both born in San Francisco and attended the University of California Berkeley and Stanford University, respectively. Since founding their company, the pair began collecting contemporary Western art and have been active philanthropists in education and the art world, donating generously to charter schools and museums in San Francisco, including the San Francisco Museum of Modern Art, as well as paying for public sculptures in San Francisco.

In 2007, the couple announced plans to build a 100,000 square-foot museum in San Francisco’s Presidio to house their art collection. The plans were met with vociferous opposition, prompting the Fishers in 2009 to abandon these plans and form a partnership with SFMOMA to display their collection.

In September of 2009, Don Fisher passed away.

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