Kilroy Breaks Ground at 333 Brannan, Reflects New Corporate Urban Movement

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333 Brannan Kilroy The Registry San Francisco real estate

Another of the building’s highlights is its large, highly efficient floor plates designed for high-density users. “It thoughtfully uses every inch of space to create large open work spaces that foster collaboration and group thinking from today’s highly creative workforce,” Kilroy said.

[contextly_sidebar id=”375e67ba2b3c0aadce9ce74230be0502″]In addition, the project will have bike racks, a car-share program, electric-vehicle charging stations, ground-floor retail and a restaurant–all encouraging and supporting an urban, transit-friendly community style of living that’s taking off in SoMa.

“This is probably the hottest submarket in the entire country–South of Market,” Sanford said. “Demand is there. This is the kind of place where you want to go spec.”

Indeed, the district has all the ingredients for a successful speculative venture–upscale dining, luxury housing, AT&T baseball park and Caltrain. In the past, “you don’t cross Market Street,” said Markus Shayeb, senior vice president for Houston-based real-estate services firm Transwestern in its San Francisco office. “Now there are these creative types and big companies there. The whole area from Seventh Street going east is acceptable to big corporations.”

Over the last few years, San Francisco has become “the epicenter of where a lot of innovation is happening,” Shayeb added. “The transformation is still in its early stages, so the city will still be a great spot in the years to come.”

Kilroy has positioned itself strongly in this market, he said. “They seem to be very optimistic in their future plans, and it is justified.”

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