Lennar Leans on Falling Incentives and Core Product as AI Anxiety, Affordability Squeeze Northern California Buyers

Lennar reported its first meaningful pullback in buyer incentives in three years during the second quarter, a development that lands with particular force in Northern California, where the affordability gap and a technology workforce unsettled by artificial intelligence define the demand picture. The homebuilder delivered 20,519 homes and logged 21,749 new orders in its fiscal […]