Electric car brand offers new take on automotive retail in San Francisco’s Union Square
SAN FRANCISCO, CA, September 1, 2020– Macy’s announced today that Polestar, an electric performance car brand, has opened a new retail pop-up shop at Macy’s Union Square on Geary Street. The new location officially opened August 12.
“Macy’s is thrilled to welcome Polestar to Union Square,” said Charles Kim, Store Manager at Macy’s Union Square. “Polestar’s innovative vision and brand is the perfect addition to this iconic San Francisco location, offering an exciting and interactive experience for visitors.”
Cushman & Wakefield Retail Services represented both parties in the transaction.
“This is an exciting as well as significant store opening in Union Square, an area which has seen a scarcity of retail newcomers during the pandemic,” said Kazuko Morgan, Vice Chairman of Cushman & Wakefield. “Polestar chose the Macy’s location given its high-profile nature and in being one of the most prestigious locations in San Francisco. They’ve really created an experiential storefront space coinciding with the innovative vision of their brand.”
Polestar, a design-focused electric performance car brand, has defined the Downtown San Francisco location as a space to showcase its line-up of pure, progressive performance vehicles. Visiting customers can experience and test drive the Polestar 2 at a location which is the global intersection of art, technology, and design.
“Our spaces are designed to inspire, inform and delight while creating a unique, memorable experience that always puts the customer first,” said Gregor Hembrough, Head of Polestar North America. “We aim to make buying our cars as fun as owning them.”
Polestar offers a digital-first model, in which everything from configuring a car to booking a test drive can be done online. Polestar retail “Spaces” are minimalistic, modern and functional, and packed with innovative solutions.
AR and VR allow visitors to see the cars in various configurations and environments. Atelier tables give a workshop-like feel, encouraging prospective owners to get creative. Material and color samples are on hand, providing a tangible version of what’s displayed on screens throughout the Space. The entire environment is an expression of Polestar’s design and experiential values.
Polestar is also taking necessary precautions to keep customers safe during their visit. And as such, opening hours may also change due to local restrictions.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 619 hp, 738 lb.-ft. and an electric-only range of 70 miles – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first fully electric, higher volume premium car. Arriving in markets from the middle of 2020, the Polestar 2 electric performance fastback comes with 408 hp and 487 lb.-ft., all-wheel drive, a 78 kWh battery pack and a range of 470 km (WLTP) for the first year of production.
In 2020, Polestar released the Precept – a vision study vehicle designed to showcase the brand’s future vision in terms of sustainability, digital technology and design. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.
Macy’s is America’s Department Store. For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small, and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities.