Nox Cookie Bar Storefront Opens in Downtown San José, Jan. 31, 2018

Warm cookies, cold milk and Treat Ice Cream enhance ribbon-cutting on South Second Street

SAN JOSE, Calif. – With a robust history as a delivery-only option popular with SJSU students and late-night workers, Nox Cookie Bar will open its first bricks-and-mortar location at 151 South Second Street, San José, on Wednesday, January 31. The ribbon-cutting ceremony will be attended by San José City Councilmember Raul Peralez (D3). Scheduled from 3-5pm, the event will feature a DJ, free cookies, discounts, and a ribbon-cutting ceremony.

“Nox Cookie Bar is a delightful, innovative and much-appreciated addition to busy South Second Street,” said Council member Peralez. “Not only is it a great pedestrian destination, but the operating hours are a real reflection of the 24/7 vibe that is taking hold in San José. We are seeing historical changes and amazing new companies coming to town, and it all works better with cookies and milk!”

The company operated as a delivery service only since January 2018, providing warm cookies and cold milk from 11:30 am to 2:30 am daily. Opening the retail location allows menu expansion, to include ice cream made by San José’s own Treat Ice Cream company. Nox Cookie Bar will continue to offer delivery service.

“We have delivered fresh, warm cookies to downtown corporations, residences, and San José State University students for the last two years,” said Nathan Pendleton, President and Founder of Nox Cookie Bar. “Now we can provide these customers with an attractive and convenient walk-in location as well. The City staff and their programs have been fantastic in helping us get up and running quickly, and we are delighted with the location. Time to revenue is critical for small businesses and the City’s programs and personnel helped us get open quickly”

According to Pendleton, Nox selected downtown San José because it provided ready access to all three market sectors – lots of corporations, lots of residences, and lots of students. The company already serves the San José State University campus and many new residential developments and corporate offices in the downtown area. Nox Cookie Bar was able to take advantage of City of San José resources for small businesses such as the Streamlined Restaurant Program to move faster and at less expense.

About Nox Cookie Bar
Nox Cookie Bar™ was founded in 2015 by Nathan Pendleton, who changed careers from a successful career in Silicon Valley technology. Operated on a delivery basis from a commercial kitchen since January 2016, the company was visited by customers showing up at the industrial area commercial kitchen to buy cookies, making it clear that a proper storefront was needed. They moved to the SJ Downtown location Dec. 2, 2017 but provided delivery only for first six weeks.

As a veteran of many late night, deadline-driven work sessions, Pendleton was often looking for snacks that could fuel the next few hours until project completion. Unable to leave the office to get something, and dissatisfied with the vending machine’s selection, the obvious conclusion was that something tasty needed to be delivered. Hence the idea for a late night tasty snack delivery service was born. Still, the question remained…what snack? It didn’t take long to select warm, delicious cookies paired with ice cold milk as the ultimate combo. It was an idea that transcended age, gender, and ethnicity – who doesn’t like cookies and milk? Getting the cookies “just right” became a lengthy journey in experimentation and taste testing.

The name of the company, Nox, comes from the Latin word for night, to emphasize the late night component of the business. The original concept has expanded to cover cookie-snackers at all times of the day. For more information, visit the website or call 408-656-1287.

About San José Office of Economic Development
The San José Office of Economic Development is committed to a vital, competitive San José economy that increases prosperity for people and companies. OED guides the city’s economic strategy, provides assistance for business success, connects employers with trained workers, and provides art and cultural resources to our community. For more information, go to http://www.sjeconomy.com.

About the City of San José
Known as the Capital of Silicon Valley, San José is the nation’s tenth largest city and the largest city in Northern California, with an ethnically diverse population of more than 1 million. San José was founded in 1777, once served as the state capital of California, and now encompasses 180 square miles. Facts about San José can be found here: http://www.sanjoseca.gov/DocumentCenter/View/780. The City’s website is www.sanjoseca.gov.

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