The PlumpJack Group Forms Strategic Partnership to Redevelop PlumpJack Squaw Valley Inn

Squaw Valley, PlumpJack Group,Squaw Valley Inn, Meriwether Co, CCY Architects,Level Four Advisors, VITA, HDSF, Squaw Valley Mountain, PlumpJack Squaw Valley Inn & Residences, San Francisco, Level Four Advisors

New PlumpJack Squaw Valley Inn & Residences Will Replace Iconic Squaw Valley Inn

Squaw Valley, Calif. (September 26, 2017) – The PlumpJack Group, a leading hospitality management company that creates unique lifestyle experiences, is pleased to announce a multi-brand strategic partnership to redevelop the iconic Squaw Valley Inn into the PlumpJack Squaw Valley Inn & Residences, set to be completed in December 2019. The team, comprised of Meriwether Co., CCY Architects, Level Four Advisors, VITA, HDSF, and The PlumpJack Group, will create one of Tahoe’s most exciting all-season destination resorts and residences at the base of the historic Squaw Valley Mountain.

“We’ve assembled our dream team and are ready to embark on creating Tahoe’s most distinctive resort and residences,” said Hilary Newsom, president and partner of The PlumpJack Group. “We’re building on our rich history with Squaw Valley and the legacy of the resort and infusing the new development with our signature PlumpJack hospitality.”

The project will replace the existing Squaw Valley Inn with a new 60-room inn and 34 exclusive slope-side residences. Located at the base of the mountain and just steps from The Village at Squaw Valley, PlumpJack Squaw Valley Inn & Residences will offer one of the most coveted locations in the Tahoe region.

Award-winning CCY Architects of Aspen, Colorado has re-imagined the property with a forward-thinking design that reflects the warmth and charm of the existing inn. The aesthetic is decidedly “alpine luxe,” approachable, and friendly, yet filled with PlumpJack’s signature high-touch amenities and services. The residences will offer exclusive access and fringe benefits to buyers, including The PlumpJack Group’s portfolio of world-class wineries, luxury hotels, and innovative restaurants and bars, as well as the services available at the adjacent inn, including an on-site restaurant and bar, pool, spa, fitness center, and ski valet.

The PlumpJack Squaw Valley Inn & Residences will be available for advance purchase starting this winter. For more information about PlumpJack Squaw Valley Inn & Residences or to join the VIP interest list for the latest sales and construction news, please visit

About PlumpJack Group
PlumpJack Group is a hospitality management company dedicated to creating unique individual experiences for its guests and customers. Its portfolio includes award-winning wineries, boutique hotels, cocktail bars, acclaimed restaurants, private event venues, catering services, and retail stores. PlumpJack Group began in 1992 when partner, former San Francisco mayor and current Lieutenant Governor of California, Gavin Newsom founded the first PlumpJack Wine Store on Fillmore Street with the goal of making the experience of wine discovery more fun and approachable for all customers – the connoisseur and the uninitiated alike. Now celebrating its 25th Anniversary in 2017, under the leadership of Hilary Newsom and Jeremy Scherer, PlumpJack Group has established itself as the signature Northern California lifestyle and hospitality brand.

About Meriwether Co.
Meriwether Co. will oversee all aspects of the development for the PlumpJack Squaw Valley Inn & Residences. Meriwether is a multidiscipline real estate investment firm focused on creating and fostering distinctive residential and hospitality projects located in resort communities and urban settings. With vast resort experience throughout the United States and, in particular, the American West, Meriwether is uniquely qualified to position and elevate the new PlumpJack Residences brand within the resort home market.

About CCY Architects
CCY Architects is a nationally acclaimed firm recognized for place-based architecture that is inspired and informed by spectacular environments. The firm’s unique brand of “inventive regionalism” is built upon the belief that authentic, inspirational places result from evocative interpretations of local lifestyle, regional history, and the particulars of each client and site. Notable projects completed thru out the mountain west including, South Lake Tahoe, Park City, Yellowstone Club, Mammoth Lakes, Jackson, Telluride, Vail, and Aspen.

About Level Four Advisors
Level Four Advisors will manage the marketing and sales for the PlumpJack Residences. A premier provider of analysis, advisory services, marketing and sales to resort and urban real estate developers and their investors, Level Four’s four principals have generated more than $6 billion in sales throughout the Western United States.

About VITA
VITA Planning and Landscape Architecture, Inc. focuses their practice on planning and landscape design for large-scale, high-end recreation communities, urban mixed-use, hotel and resort development. Their projects are “special situations” where a new market opportunity, a sensitive environment, a historic context or a complex approvals process requires an innovative approach. VITA has completed projects in many regions of the United States as well as the Caribbean, Hawai’i, Asia, Central and South America and throughout the Pacific Rim.

About HDSF
HDSF is developing the branding and marketing tools for the project. The San Francisco-based firm is focused on brand activation, helping clients influence decisions, forge emotional connections, and inspire action. Their experience spans a diverse portfolio of expertise, including work for Mozilla Firefox, Visa International, Fairmont Hotels, Numi Tea, The PlumpJack Group, and many others.

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