Berkshire Hathaway HomeServices Fox & Roach, Howard Hanna Real Estate Services, and Long & Foster Real Estate adopt RealScout to pave way for Buyer Graphs, Andrew Flachner Appointed to President
SILICON VALLEY, Calif. (Oct. 30, 2018) – Today, three leading residential real estate brokerages in the U.S. announced partnerships with RealScout to bring next-generation consumer-first real estate experiences to consumers in their markets. This initiative offers a new level of transparency to the way brokers and their clients search and transact property. RealScout also announced the appointment of Arthur Kaneko, formerly Chief Operating Officer, to Chief Executive Officer, and Andrew Flachner, formerly Chief Executive Officer to President.
Both announcements come in the wake of the launch of the NYC Buyer Graph, where seven top brokerages in New York City including Brown Harris Stevens, Halstead, and Douglas Elliman Real Estate co-founded a secure data-exchange, powered by RealScout, to revolutionize the real estate market in New York.
Howard Hanna Real Estate Services, with its strong presence in the Northeast and Midwest was recognized as number four in the 2018 Real Trends 500. Fox & Roach REALTORS® and Long & Foster represent the two largest brands among the Berkshire Hathaway HomeServices umbrella, the number two brokerage in the Real Trends 500 rankings.
All three brokerages are adopting RealScout’s leading listing alerts and collaboration platform to provide a next-gen home buying and selling experience to their agents and consumers. By doing so, they ensure that their buyer demand data is captured and made useful for consumers and agents alike. RealScout technology provides: 1) award-winning listing search and listing alert platform that keeps consumers connected to their agents, 2) consumer behavior data and analysis, which enables better customer service and experience, and 3) secure collaboration among agents of brokerages participating in the Buyer Graphs.
“Providing a compelling online experience for our customers is a must,” said Joan Docktor, President of Berkshire Hathaway HomeServices Fox & Roach REALTORS®. “With RealScout, our customers are getting a top-tier home search experience, while our agents enjoy the productivity and conversion gains of RealScout’s agent platform.”
“As one of the first brokerages to bring RealScout to the Midwest and Mid-Atlantic regions, we’re pioneering an experience for our clients that will transform how they work with our agents,” said President of Real Estate Brokerage, Howard W. “Hoby” Hanna, IV of Howard Hanna Real Estate Services. “This technology gives us unprecedented insight into homebuyer demand, which ultimately helps us to get the best deals for our buyers and sellers.”
“RealScout gave us the unique opportunity not only to provide a game-changing software platform to our agents and clients, but also the ability to build greater strategic value in our business. Our associates can better leverage our network of 10,000+ sales associates through RealScout, connecting with fellow Long & Foster listing and buying agents to close more deals,” said Larry “Boomer” Foster, President of Long & Foster Real Estate.
“With RealScout, we gain access to data-driven insights that will help our associates better serve their buyers and sellers. It also enables our firm to provide increased value to our agents, delivering on Long & Foster’s commitment to having the best-trained and best-equipped REALTORS® in the business,” added Gary Scott, President of Long & Foster Real Estate.
The objective of the Buyer Graph, powered by RealScout, is to empower real estate practitioners with a platform that enables homebuyers, sellers, and their agents to collaborate on buying and selling property by leveraging homebuyer behavioral data and consumer-friendly technology.
These recent major partnerships, the NYC Buyer Graph, and the many other brokerage partnerships forged over the recent past represent the increasing success and evolving opportunities for RealScout. The appointment of Arthur Kaneko to the role of CEO ensures that RealScout builds on this momentum for further growth, and to provide even better products and services for their customers.
“My commitment is to continue delivering easy-to-use yet powerful technology that benefit our customers’ day-to-day, while also enabling them to build strategic, long-term value around their data,” said RealScout CEO Arthur Kaneko. “I’ve always believed that the future of real estate will still depend on the human collaboration between brokers, agents, and consumers. That’s why we strive to build technology that empowers and catalyzes this collaborative process, instead of disrupting it.”
Arthur joined RealScout in 2014, where he, in various times, led their sales, marketing and operations organizations, and has been central to RealScout’s product and corporate strategy. Previous to RealScout, he was Investment VP at DCM Ventures, an early-stage venture capital firm with over $3B under management, and an early investor in RealScout.
“Today’s partnership with three of the most prestigious real estate brands in the U.S. represents a pivotal shift in how brokerages deliver value to their clients,“ said RealScout President Andrew Flachner. “Arthur has played a critical, behind-the-scenes role in growing RealScout from a nascent startup into a smoothly operating and rapidly growing national brand. Alongside Arthur, my Co-Founder/CTO Michael Parikh, and our incredible team, we look forward to contributing to a vibrant future of the industry.”
Brokerages are invited to join Berkshire Hathaway HomeServices Fox & Roach, Howard Hanna Real Estate Services, and Long & Foster Real Estate in their regions’ Buyer Graphs, and can join or anchor Buyer Graph initiatives across the United States. By participating in a Buyer Graph initiative, brokerages, their member agents, and clients enjoy access to the group’s network and homebuyer demand data.
Homebuyers and sellers are able to gain access to RealScout’s analytics only by working with a member brokerage or one of their agents. For more information, please visit https://www.realscout.com.
RealScout is a Silicon Valley-based technology startup tackling residential real estate’s core problem: matching homebuyers and homes. In over 100 markets, the company provides the only platform that enables brokerages to benefit from their buyer data from lead to close. With RealScout, real estate professionals can capture buyer attention, collect buyer data, and use that data to close more deals, more profitably. RealScout is funded by DCM and Formation 8, and the company is a graduate of the National Association of REALTORS® REach program. For more information, please visit: www.realscout.com.