PALO ALTO, CA (February 24, 2017) – Asian Box continues its commitment to quality with the addition of high-quality sustainable rice and seafood products from Northern California-based Rue & Forsman Ranch and Passmore Ranch. The fine-casual lifestyle brand has plans to continue expansion from six existing locations throughout California to twelve in 2017, making commitment to quality ingredients evermore paramount as they grow.
With a long-standing partnership to source produce from Bay Area’s own Blue House Farm, Culinary Director Chad Newton is thrilled to add to the brand’s sustainable practices with a fresh arsenal of local purveyors. “As we expand, we are working solely with both Rue & Forsman Ranch for rice and Passmore Ranch for catfish to elevate our dishes and tie the menu back to the local communities,” says Newton.
With rice at the core of Asian Box’s menu, Newton wanted to source the best of the best. While most rice is imported, he looked no further than their own backyard to develop a partnership with local farm Rue & Forsman Ranch founded in 1946. The farm is located 30 miles north of Sacramento, harvesting its rice with environmentally sustainable farming practices by Michael Bosworth, a third generation Rue & Forsman Ranch farmer. Newton is proud to use Bosworth’s grains as the exclusive rice offering across all Asian Box locations. From the chef-curated boxes to build-your-own-box options, the brand offers Rue & Forsman’s Calhikari Brown Rice and Jasmine White Rice as the grain base choice for guests.
Rue and Forsman Ranch is well-known for their eco-friendly approach to farming. By committing its off-season rice fields to protected wetland habitats for indigenous migrating birds, the farm has found a way to create a symbiotic relationship that benefits the local ecosystem and the farm. This aligns closely with Asian Box’s values of committing zero waste to landfills and helped solidify the partnership for Newton.
For seafood offerings, Newton worked closely with Sloughhouse-based Passmore Ranch to source their premium freshwater, sustainable fish. Proprietor Michael Passmore partners with pedigreed chefs and restaurants across the Bay Area to supply seafood, and Newton worked alongside him to develop a chef-curated box that exclusively highlights the ranch’s catfish. Asian Box’s new Caramel Catfish Box features Passmore Ranch California fish with a housemade caramel sauce. Throughout 2017, Newton plans to introduce additional boxes in partnership with Passmore Ranch.
Coupled with Asian Box’s rapid 2017 expansion plans, Newton and Executive Chef Grace Nguyen are thrilled to continue to elevate the brand’s commitment to sustainability with new menu offerings and exclusive purveyors throughout the year.
About Asian Box
A fine-casual dining destination, Asian Box features authentic Asian street food created with sustainable and local ingredients using traditional methods and recipes under the direction of Culinary Director Chad Newton and Executive Chef Grace Nguyen. With locations in Palo Alto, San Francisco’s Union Square, Mountain View, Irvine, Downtown Los Angeles, and most recently Burlingame, Asian Box is open daily for lunch and dinner, and offers extensive catering services for private and corporate events. For more information, please visit www.asianbox.com and www.facebook.com/AsianBoxEats, or follow @AsianBox on Twitter and Instagram.