San Francisco Brokerage DeRose & Appelbaum Adds Partners, Rebrands for Growth as Maven

San Francisco (January 2, 2019) – DeRose & Appelbaum, one of San Francisco’s most proactive and resourceful real estate brokerage and advisory firms, announced today both the addition of Pam Mendelsohn and Sarah Brett Schwartz as Partners and a rebrand as Maven. The changes position the company for continued expansion of its core retail business while also growing its office and industrial sector portfolios.

Mendelsohn and Schwartz are known throughout the industry as a power duo, having merged their own successful retail backgrounds over the past decade. Through deals with fashion and design brands including Isabel Marant, Parachute Home, Veronica Beard, and Tory Burch, and nationally recognized restaurants such as State Bird Provisions, Angler, Souvla, Saison, and Noosh, the pair has transformed neighborhood shopping districts and reshaped iconic corridors from Jackson Square and Fillmore Street to the Valencia/Mission District and Union Square.

Pam Mendelsohn

Since its inception, the former DeRose & Appelbaum team has collectively closed innovative commercial transactions with home-grown retailers and national firms, including Emporium, Ritual Coffee, CVS, Mensho Ramen, and Cole Hardware. The team has already partnered with Mendelsohn and Schwartz on various deals including Shinola/Filson, Jane, Bandcamp (Oakland), and Kantine, making this next step a natural extension of an already successful working relationship for both sides.

“We’re building on our commercial real estate success and adding Pam and Sarah’s deep expertise equips our clients with an unrivaled, innovative team to fill their vacant space,” said Santino DeRose, co-founder of the firm. “Maven is committed to heavy investment in marketing and technology and has a deep understanding of both current market conditions and anticipated future trends.”

Adds Mendelsohn, “Joining a well-established team with a shared vision means we’ll be able to serve our local and national clients better than ever. Maven can provide a personalized approach and creative solutions without boundaries, all while maintaining a high level of service.”

All of the members of the Maven team strongly believe not only in improving individual properties but also in enhancing the neighboring streets and surrounding areas.

“The new retail world requires ingenuity and responsiveness to the demands of each neighborhood and retail center, far more than just hanging a sign,” said DeRose. “We combine in-depth market research and technology with unparalleled knowledge of owners, properties, retailers, communities, and neighborhoods. We get it, because we all live here.”

About Maven
Maven, formerly DeRose & Appelbaum, is one of the most proactive and creative real estate companies in the San Francisco area. The firm focuses on the leasing of commercial and mixed-use properties, and the sales and acquisition of multi-family and commercial properties in the Bay Area’s close-in markets. From its founding in 2010, the company has grown quickly by differentiating themselves with an unparalleled network of industry professionals, intimate familiarity with local neighborhoods and tastes, and a breadth of experience that is brought to each assignment. Visit us at

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