San Francisco Hyatt Regency To Undergo $50MM Redevelopment and Rebranding

Hyatt Regency San Francisco Downtown SoMa Park Central Hotel BHDM Bay Area Morgan Stanley Highgate

SAN FRANCISCO (June 29, 2021) – Andrew Casperson, Senior Vice President of Operations of the hotel currently known as the Park Central Hotel, has announced that the hotel will undergo an extensive, $50-million-dollar redevelopment and rebranding and emerge as the Hyatt Regency San Francisco Downtown SoMa, offering guests a cultured, sophisticated and dynamic San Francisco hospitality experience.

The comprehensive redevelopment, slated to be completed by the end of 2021, will include the addition of a lively and exciting lobby bar and innovative grab-and-go marketplace, room refurbishments and upgrades, five new guest rooms, an upgraded 3,200 square foot fitness studio outfitted with state-of-the-art gym equipment and Peloton bikes, and redesigned meeting and event spaces named after prominent local artists, all marked by contemporary décor and an art-driven narrative envisioned by internationally recognized design firm BHDM.  

“We’re thrilled to publicly announce plans for the Hyatt Regency San Francisco Downtown SoMa, Hyatt’s first luxury hotel South of Market,” said Casperson. “Hyatt Regency San Francisco Downtown SoMa will be a refreshing, energizing, multifunctional hotel centrally located in the arts-centric SoMa district, offering guests thoughtful amenities, well-appointed accommodations, smart design features, culinary delights and memorable experiential packages and programming.”

Additionally, the hotel will add a new Regency Club – an elevated experience tailored to meet the needs and expectations of global travelers – located on the hotel’s ground floor.  This exquisite private club will be open 24 hours a day and feature amenities that include locally inspired food and beverage offerings, evening drinks and hors d’oeuvres service, and a dedicated host to provide any assistance required. 

Park Central currently offers 681 contemporary and oversized guestrooms and suites, including a variety of City View and Bay View rooms, 20 Executive Corner suites and two Presidential Suites.  The hotel has some of the most expansive views of the city and the Bay, providing guests with a signature San Francisco experience the moment they check-in.  When the expansion is completed, the hotel’s refurbished and upgraded guestrooms will increase to 686.  The smart, residential design of the rooms combined with refined décor and abundant natural light conveys the feeling of the ultimate urban retreat.  Large, brightly lit bathrooms provide generous counter space, walk-in showers and San Francisco-based Pharmacopia luxury bath and body products.

Located at 50 Third Street in the popular SoMa district, walking distance from the city’s world-renowned museums such as SFMOMA, the Asian Art Museum, MOAD and the Contemporary Jewish Museum, Hyatt Regency San Francisco Downtown SoMa will celebrate the local arts community by displaying unique pieces in the hotel’s public gathering spaces and by naming meeting and event spaces in honor of celebrated Bay Area artists.  With almost 30,000 square feet of flexible meeting and event space, including 16 function rooms, two ballrooms and several breakout rooms with floor-to-ceiling windows, the hotel can host larger conferences and events than many other properties, contributing to San Francisco’s re-emergence as a convention destination.

Hyatt Regency San Francisco Downtown SoMa is managed by Highgate Hotels, internationally recognized as the premier hotel operator in gateway markets.  Owned by Morgan Stanley, Highgate manages a significant portfolio of hotels in the U.S., Europe, the Caribbean and Latin America. 

About Hyatt Regency

The Hyatt Regency brand prides itself on making travel free from stress and filled with success. More than 200 conveniently located Hyatt Regency urban and resort locations in more than 30 countries around the world serve as the go-to gathering space for every occasion – from efficient personalized, high-touch business meetings to energizing family vacations. The brand offers stress-free environments for seamless gatherings and empathetic service that anticipates guests’ needs. Designed for productivity and peace of mind, Hyatt Regency hotels and resorts offer a full range of services and amenities, including the space to work, engage or relax; notable culinary experiences; technology-enabled ways to collaborate; and expert meeting and event planners who can take care of every detail. For more information, please visit Follow @HyattRegency on Facebook, Twitter and Instagram, and tag photos with #HyattRegency.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 21 premier brands. As of September 30, 2020, the Company’s portfolio included more than 950 hotel, all-inclusive, and wellness resort properties in 67 countries across six continents. The Company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®Hyatt Regency®, Hyatt®, Hyatt ZivaHyatt ZilaraThompson Hotels®Hyatt Centric®Caption by Hyatt, Joie de Vivre®Hyatt House®, Hyatt Place®, tommie™UrCoveHyatt Residence Club® and Exhale® brand names, and operate the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit

About Highgate

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle.

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