Strada Proposes 524-Unit Residential Tower in San Francisco’s SoMa Neighborhood 

San Francisco, SoMa, SFMoMA, Yerba Buena Center for the Arts and Gardens, Strada, Henning Larsen

By Catherine Sweeney

Strada is hoping to add to San Francisco’s growing skyline, recently proposing a 36-story tower in the city’s SoMa neighborhood. An application for the project at 395 3rd Street was submitted to the City in May of last year and shows plans for more than 500 residential units. 

“This spirit of San Francisco has guided our team as we’ve imagined a future for living in the heart of the resurgent city: unique, cultured, social, sustainable, resilient, healthy, and civic. Our project is founded in this ambitious ethos. Sited at the southern corner of the downtown core and at the crossroads of the city’s cultural institutions, this project will fit in its surrounding urban context, while offering something new: an elegant, expressive icon in the city’s skyline,” the development company stated in the project proposal. 

The proposed development would be constructed at an existing surface parking lot and offer 524 residential units as well as 4,500 square feet of ground floor retail. In total, the 454,000 square-foot tower would provide 136 studios, 174 one-bedroom units and 214 two-bedroom apartment units. 

Located at the prominent corner of 3rd and Harrison Streets, the property is in close proximity to various retail amenities, restaurants and cultural institutions, such as the SFMoMA and the Yerba Buena Center for the Arts and Gardens. Several bus stops are also within close proximity to the apartment building. 

Designs for the project come from Henning Larsen, which designed the project to pay homage to the SoMa neighborhood’s history. According to the project proposal, the area primarily served as a hub for commerce and industry prior to the San Francisco earthquake in 1906. As the city was rebuilt, the area began to serve commercial users commercial uses as interstates were developed. The building would be developed with an opaque facade, allowing for potential to add texture that exemplifies the history of the area, including masonry and concrete.

The design also implements a number of luxury amenities, such as a rooftop pool and garden, a dog run area, event space, lounge and meeting room, yoga room, community kitchen and dining area. Further, the project provides a number of amenities for the public. A building setback at the corner of 3rd and Harrison will provide additional space for a pedestrian pathway and outdoor furniture. 

“As we look to the future, we imagine 395 inviting all of these historic uses back to the site, creating a home for people who want to be in the heart of San Francisco’s activity and culture,” the proposal states.

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