Strategic Adaptation

The Evolution of the New Mission Theater. THIS ARTICLE WAS PUBLISHED IN THE ‘Q’ – THE REGISTRY’S PRINT PUBLICATION – IN JULY OF 2016 By Naomi Miroglio [dropcap]A[/dropcap]lone among the ornate early-20th-century movie palaces of San Francisco’s eight-block-long “Mission Miracle Mile” theater district on Mission Street, the New Mission Theater has survived more than a century with […]