Sugar Bowl Embarks on $100MM Modernization to Reinvent a Historic Tahoe Ski Destination

Perched in the Sierra Nevada and long cherished as one of California’s oldest ski resorts, Sugar Bowl is undergoing a sweeping $100 million revitalization—its largest transformation in more than eight decades. The independently owned resort, a rare holdout in an era of mega-resort consolidation, is repositioning itself to remain competitive while preserving the charm that […]