By John McNellis This essay is taken from John’s forthcoming 3rd edition of Making it in Real Estate. I was leaning against the bar...
ByThe RegistryDecember 3, 2025By John McNellis As most non-fiction is more padded than a shipment of Murano glass, reading book reviews instead of the books themselves...
ByThe RegistryNovember 11, 2025JLL Capital Markets facilitates transaction for newly renovated prime retail asset in Rancho Cordova SAN FRANCISCO, Oct. 28, 2025 – JLL Capital Markets announced...
ByThe RegistryOctober 29, 2025(Editor’s note: this essay is taken from John’s forthcoming 3rd edition of Making it in Real Estate which, with only a bit of...
ByThe RegistryOctober 22, 2025By John McNellis In Rochambeau, paper beats rock. In life, paper sometimes beats deals. We own a shopping center in a Sacramento suburb...
ByThe RegistryAugust 26, 2025By John McNellis I probably shouldn’t put this in print, but here goes: we counter every offer we get. Even if we’re thrilled...
ByThe RegistryApril 17, 2025By John McNellis This is a true story. A well-to-do investor—let’s call him Sam—owns a charming three-story brick office building in a city that...
ByThe RegistryMarch 24, 2025John McNellis stood before the crowd, ready to share a lifetime of lessons from his storied career in real estate. With over four...
ByThe RegistryNovember 19, 2024By John McNellis Rather than another dreary epistle about San Francisco, this is a tale about the only law of economics worth knowing....
ByThe RegistryNovember 18, 2024By John McNellis Palo Alto’s city council is considering a “vacancy tax” on empty shop space in its downtown, penalizing owners stuck with...
ByThe RegistrySeptember 4, 2024By John McNellis I shorted a stock once. As a Kmart landlord 20 years ago, I saw firsthand how badly that discounter was...
ByThe RegistryJune 19, 2024By John McNellis When ChatGPT hit the street in late 2022, a close friend began amusing himself—and occasionally, me—by having it rewrite my...
ByThe RegistryApril 5, 2024 
Signup for news and special announcements!
You have successfully joined our subscriber list.