Super Bowl LX
San Francisco Visitor Spending Set for Record $9.94B in 2026 as Moscone Booking Pace Outruns 2019
The San Francisco Travel Association told hundreds of hospitality executives that 2026 visitor spending will beat the city's 2019 nominal record, even as...
San Francisco Lands Back-to-Back MLB and WNBA All-Star Games, Setting Up a Tourism and Retail Windfall
San Francisco has secured the 2027 WNBA All-Star Game at Chase Center and the 2028 MLB All-Star Game at Oracle Park within a...
Super Bowl LX Pumped $720MM Into Bay Area Economy, Tripling 2016 Haul, Host Committee Report Finds
A post-event analysis prepared by Boston Consulting Group for the Bay Area Host Committee estimates that Super Bowl LX generated roughly $720 million...
San Francisco Hotels Emerge as Nation’s Top RevPAR Growth Market After Years of Distress
A near-empty construction pipeline, AI-driven office leasing, Super Bowl LX and a FIFA World Cup match schedule are finally tilting the math in...
San Francisco Hotels Poised to Lead Nation in Revenue Growth as Muted Supply and Major Events Fuel Recovery
Marcus & Millichap's 2026 outlook positions the Bay Area for the fastest ADR and RevPAR growth among major U.S. markets, though occupancy remains...
San Jose Bets on Entertainment Zones to Boost Downtown Economy
San Jose is pushing forward with plans to establish at least seven entertainment zones throughout its downtown area, positioning the city to capitalize...
Super Bowl LX Source Program Offers Bay Area Businesses Unique Opportunity
As preparations begin for Super Bowl LX, which will take place on February 8, 2026, the NFL, in collaboration with the San Francisco...
