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Santana Row’s Real-Time Reels Show How Retail Landlords Are Turning Instagram Into Placemaking

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Instagram page of a storefront
Illustration by The Registry
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Federal Realty's in-house team at San Jose's Santana Row is among four operators profiled by ICSC that have stopped using Instagram as a digital billboard and started using it to shape how shoppers see, trust and visit their properties.

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