Starwood Hotels & Resorts’ Sizzling Aloft Brand to Cater to Next Gen Travelers in California’s Hub for Tech and Innovation
STAMFORD, Conn.—-Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its tech-forward Aloft brand will soon add a second hotel in Silicon Valley. Set to open in December 2014, Aloft Sunnyvale will feature 85 spacious loft-like rooms, forward-thinking technology, a lively social atmosphere and all of the brand’s innovative programming. The adaptive re-use project will result in a total transformation of the Pacific Inn and will join Aloft Cupertino as the second Aloft hotel owned and developed by an affiliate of Shashi Corporation. “Aloft Sunnyvale will resonate with next gen travelers and area professionals with its distinctive urban design aesthetic, intuitive technologies and live music, all within close proximity of the area’s leading technology and aerospace companies,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft has experienced phenomenal growth and expects to cross the 100th hotel milestone early next year.”
Aloft Sunnyvale will be located across from Sunnyvale Town Center, a 36-acre mixed-use development with shops, restaurants and entertainment. The hotel will offer proximity to the offices of numerous businesses including Juniper Networks, LinkedIn, AMD, Yahoo!, Lockheed Martin, Honeywell, and Northrop Grumman. Also nearby are Town & Country Village Shopping Center, Onizuka Air Force Station and Carnegie Mellon University’s Silicon Valley campus. Hotel facilities will include 500 square feet of flexible meeting space, a 24-hour fitness center, the brand’s signature W XYZ bar, and re:fuel at Aloft – a one-stop grab & go food and beverage area.
“We are thrilled to collaborate with Shashi Group to develop our second Aloft in Silicon Valley on the heels of the successful debut of Aloft Cupertino,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. ”Adaptive re-use projects like this one are proving to be an important growth channel for the leading-edge Aloft brand, allowing us to enter new markets even more quickly.”
“We are thrilled to bring one more world-class Aloft Hotel in partnership with Starwood Hotels and Resorts, to the heart of Silicon Valley,” said Dipesh Gupta, CEO of Shashi Group LLC. “The Aloft brand has been very well received in Silicon Valley and it continues to build momentum with the tech savvy, global traveler in the innovation capital of the world.”
About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Shashi Group, LLC
Based in Silicon Valley, Shashi Group is a privately held real estate development and investment firm, specializing in hospitality and technology segment. Shashi was founded by two brothers, Dipesh Gupta and Manish Gupta, in 2004 and currently have multiple hotel sites for future development opportunity within the Bay Area. Shashi or its affiliates also own Aloft Cupertino.