Trumark Urban Condominium Building Sets New Standard for San Francisco Architecture and Art
San Francisco, CA; October 3, 2016 – Interior design and art advisory firm AubreyMaxwellco-founders Robert Aubrey McMillan and Marcus Maxwell Keller announced today the completion of one of its largest projects in its four-year history with the model home and sales office opening of Rowan, a 70-residence condominium building by Trumark Urban.
Located at 338 Potrero Avenue on the edge of San Francisco’s Mission District, Rowan is designed to strike a chord of continuity with the industrial past of the Mission and celebrate its urban, transit-oriented future. Handel Architects designed the building and the interior shell of all condominiums including kitchens, bathrooms, interior surfaces and fixtures at Rowan.
AubreyMaxwell provided interior floor planning, selection of all furnishings and all other soft features associated with Rowan’s model homes and sales office. With a goal of working with local artists, makers and businesses, AubreyMaxwell collaborated with San Francisco-based entities to design and produce numerous pieces of furniture and lighting at Rowan. AubreyMaxwell also served Trumark Urban in an art advisory capacity and sourced all of the artwork from local artists and galleries. There are more than 30 pieces of art on display at Rowan, all provided by San Francisco-based artists and galleries.
The work of San Francisco artist and furniture maker Jonathan Anzalone, artist and product designer Windy Chien, and renowned artists Todd Hido and Sean McFarland are just a few of the participants included in the Rowan installations. Local galleries and businesses include Casemore Kirkeby Gallery, Eleanor Harwood Gallery, Jack Fischer Gallery, CULT Exhibitions, Benchmade Modern, Heliotrope, Acacia, Paloma Leather, and FYRN. All artwork in both model home units was curated by McMillan and consigned to the building for up to one year by the artists and galleries involved.
“Marcus and I are overjoyed with the outcome of the work we have done at Rowan. It represents the very best in community involvement and goodwill, and Trumark Urban deserves a great deal of credit for the vision they have for the project and setting in motion the gallery-like feel that prospective home buyers will experience when they tour the models. Architecturally, since they are striving to celebrate the neighborhood’s industrial past with a design-driven future at Rowan, our mission was to identify and place artwork and furnishings that urbanites will find compelling and that would also be a perfect match with the building’s architecture,” said Robbie McMillan.
“Rowan was designed to be a part of the fabric of the Mission community so it was a natural fit to seek out the best locally-based artists to furnish and decorate our models and sales center. AubreyMaxwell’s keen eye and deep community connections allowed us to showcase beautiful, handcrafted works that match the aesthetics of the building to our buyers,” said Mark Higgins, Senior Vice President of Sales and Marketing for Trumark Urban.
Rowan features a concrete exoskeleton design that allows for column-free interiors with open floor plans and floor-to-ceiling windows. The 3,200-square-foot, landscaped rooftop deck has communal space, gas barbecues and stunning views of downtown San Francisco and Twin Peaks. There is ample parking and bike storage facilities for residents.
Polaris Pacific is marketing and selling Rowan’s condominiums, which range from 650 to 760 square feet for one bedrooms, to 820 to 1,237 square feet for two bedrooms and 1,270 square feet for three bedroom homes.
Robert Aubrey McMillan and Marcus Maxwell Keller founded AubreyMaxwell in 2012. Avid art collectors and interior designers, both men are committed to Bay Area artists and craftsmen. Robbie McMillan’s background features product development and visual merchandising strategies for companies such as McGuire Furniture, Restoration Hardware and nextMonet. He is the lead designer at AubreyMaxwell. Marcus Keller has over 20 years of business development services to major corporations in construction and business services industries. He is the former co-chair of the Society for the Encouragement of Contemporary Art (SECA) at SFMOMA. For more information please visit www.aubreymaxwell.com.