Top Producers and Strategic Advisors Lead Bay Area Commercial Real Estate Market

The Bay Area’s commercial real estate brokerage sector continues to showcase exceptional talent, with seven professionals earning recognition for their outstanding transaction execution, client service, and market expertise. These rising stars represent both the investment sales and tenant representation sides of the business, demonstrating the breadth of excellence across the region’s commercial real estate landscape.

Will Cliff

Will Cliff (https://www.linkedin.com/in/willcliff/), Vice President at Colliers, specializes in investment sales representing investment groups and private families and individuals who own commercial real estate, including office, industrial flex, and development land, in the San Francisco Bay Area. Since joining Colliers in 2016 as an analyst, Cliff has progressed to a consistent producer in brokerage, demonstrating resilience through one of the market’s most challenging periods.

Cliff transitioned into a fully commission-based business development role in 2020, a particularly difficult time to make such a move. Building a sales pipeline and book of business amid strong headwinds tested his resilience and determination. Success required thoughtful execution and prioritizing the right opportunities, learning to be strategic and intentional about where to invest time to ensure deals actually close.

Since 2021, Cliff has completed 26 sales transactions totaling more than 240 million dollars in volume. Notable recent transactions include the 8.125 million dollar sale of Constitution Square in downtown Berkeley, the combined 15.75 million dollar sales of 601 Eddy, the Phoenix Hotel property, and 678 Mission on behalf of the San Francisco Baking Institute, the four million dollar sale of 109 Stevenson, the 13.2 million dollar sale of 2105 Bancroft in downtown Berkeley, the record-setting 9.1 million dollar sale of the Piedmont Terminal Building in Oakland, the 9.5 million dollar sale of the historic 2395 Sacramento Webster Library building in Pacific Heights, the 13.6 million dollar sale of 1504 Franklin in downtown Oakland at the height of the pandemic, and the eight million dollar sale of the award-winning SHED Building at 25 North Street in downtown Healdsburg, now Little Saint.

Throughout his career, Cliff has worked with a diverse range of clients, including numerous private family offices and individuals, Harvest Properties, Ellis Partners, Covo Capital, UC Berkeley, Graham Street Realty, SRM Associates, HP Investors, Aventine Property Group, March Capital, Deca Companies, and the San Francisco Baking Institute. His ability to navigate complex deals and support clients through market challenges underscores his growing influence in the Bay Area real estate market.

Cliff is excited about San Francisco’s ongoing rebound and views the city’s trajectory as an incredible opportunity to make San Francisco a great place to live, raise a family, and start a business. He is committed to projects that will revitalize historic properties downtown and development initiatives that will address housing challenges by adding more units and creating opportunities for growth.

Mike Conroy

Mike Conroy (https://www.linkedin.com/in/mike-conroy-8009aa63/), Executive Director at The Econic Company, is a client-first advisor whose work is defined by creativity, innovation, and unwavering commitment to achieving results. He consistently puts the needs of his clients at the forefront, taking the time to fully understand their objectives and then crafting strategic, forward-thinking solutions to help them reach—and often exceed—their goals. Conroy’s ability to think beyond conventional approaches allows him to unlock opportunities others might overlook, making him a trusted partner for clients seeking both insight and ingenuity.

A relationship-builder at his core, Conroy has cultivated strong, long-standing connections with key landlords, developers, and national and regional tenants. These relationships, built on credibility and follow-through, allow him to anticipate market dynamics, open doors quickly, and negotiate with confidence. His network is not just broad—it is deeply rooted, giving his clients access to information, opportunities, and decision-makers that accelerate outcomes.

Responsiveness is one of Conroy’s defining traits. He keeps deals moving with precision, speed, and an attention to detail that ensures nothing falls through the cracks. Whether navigating complex timelines, coordinating multiple stakeholders, or solving unexpected challenges, Conroy remains calm, focused, and proactive. Clients appreciate that he is always one step ahead, providing updates before they are requested and offering solutions before issues become problems.

Conroy is also known for his sharp sensibility and willingness to pursue new ideas if they create value. He is not afraid to explore unconventional strategies, adopt emerging tools, or reframe a challenge from a different angle when it benefits his clients. This blend of pragmatism and innovation makes him exceptionally effective in competitive or fast-moving situations.

His industry credentials include speaking at ICSC Berkeley in 2023 and an invitation to speak again in 2026, moderating the Econic Summit 2023 Tenant Panel, earning a 2024 CoStar PowerBroker award for the South Bay, and serving as a retail expert at The Registry Silicon Valley Mid-Year Forum in 2025.

Adam Levin and Rob Johnston

Adam Levin (https://www.linkedin.com/in/adam-levin-39408762/) and Rob Johnston (https://www.linkedin.com/in/siliconvalleyapartmentsforsale/) currently hold the number one and number two positions as multifamily agents in the nation at Marcus & Millichap. Their year-to-date production reflects not only exceptional deal volume but also a consistent ability to navigate complex transactions, deliver outstanding results for clients, and drive meaningful growth for the firm.

Levin serves as Executive Managing Director of the Levin Johnston Team of Marcus and Millichap. Beyond their production metrics, Levin and Johnston are widely respected for their professionalism, market expertise, and leadership within the commercial real estate community. Their work ethic, client relationships, and contributions to the multifamily sector exemplify the highest standards of excellence and position them for national recognition.

Their accomplishments merit formal acknowledgment within the industry, with their performance representing the top tier of multifamily brokerage professionals nationwide. The team’s ability to consistently deliver results in a competitive market demonstrates their deep understanding of client needs and market dynamics.

Nicole Lyon

Nicole Lyon (https://www.linkedin.com/in/nicole-lyon-a01aaa2b/), Executive Director at The Econic Company, is known for her unwavering loyalty, exceptional dedication, and client-focused approach that consistently sets her apart. She prioritizes the needs and goals of her clients above all else, ensuring that every action she takes is rooted in their best interests. Lyon’s focus has never been on fees—her measure of success is delivering meaningful, lasting results. This mindset has earned her deep trust and long-term partnerships across every relationship she manages.

Her persistence is one of her greatest strengths. Lyon does not give up easily; instead, she approaches each challenge with determination, resourcefulness, and a commitment to seeing things through. Whether navigating complex negotiations, troubleshooting unexpected obstacles, or driving a project toward the finish line, she remains steady, composed, and focused on solutions.

Clients consistently praise Lyon’s exceptional work ethic. She anticipates needs before they arise, communicates proactively, and is fully present at every stage of the process. Her ability to balance diligence with genuine care creates a sense of confidence and ease for her clients, who know she will always deliver—no matter how demanding the circumstances.

Lyon’s accommodating, service-oriented nature makes her a standout partner. She listens attentively, adapts quickly, and tailors her approach to the unique objectives and preferences of every client she serves. Her flexibility, combined with her discipline and follow-through, makes her someone clients rely on again and again.

In 2021, Lyon became the first broker to join The Econic Company, helping lay the groundwork for what has since grown into a 15-broker firm specializing in retail real estate across the Bay Area. She received the Connect Media Next Generation Award in 2018 and has served as an industry expert for the University Challenge, working with teams from Menlo College, Stanford University, UC Berkeley, San José State University, and Santa Clara University to evaluate a property in Redwood City, guiding students through highest-and-best-use analysis and underwriting. Lyon has also sat on multiple industry panels, including a CREW event hosted in partnership with the City of San José focused on the state of the commercial real estate market.

Josh Shumsky

Josh Shumsky (https://www.linkedin.com/in/josh-shumsky-304b939/), Executive Director at The Econic Company, brings a rare combination of resilience, discipline, and strategic insight to his brokerage career—qualities honed long before he entered the industry. A two-time Ironman finisher in Coeur d’Alene, Idaho, and Tempe, Arizona, Shumsky has demonstrated extraordinary perseverance, mental toughness, and an unwavering commitment to long-term goals. These attributes translate seamlessly into his professional life, giving him a distinct advantage when navigating complex negotiations, overcoming obstacles, and staying focused on achieving durable, high-quality results for his clients.

Shumsky is a natural connector who thrives on bringing people together, identifying complementary strengths, and creating relationships that generate mutual benefit. Within his firm, he embodies a team-first mentality—always collaborative, always supportive, and always invested in elevating the collective success of those around him. He understands that strong relationships are the foundation of strong outcomes, and he approaches every interaction with generosity, curiosity, and authenticity.

One of Shumsky’s greatest strengths is his ability to ask the right questions. His thoughtful, analytical approach helps uncover key motivations, clarify objectives, and guide both sides of a negotiation toward fair, ethical, and sustainable solutions. Shumsky is not interested in quick, transactional wins; he is committed to outcomes that endure. This perspective makes him a trusted advisor who consistently protects the long-term interests of all parties involved.

Shumsky is also a keen, wise, and highly strategic thinker. Clients rely on him for his ability to assess situations from multiple angles, anticipate challenges before they arise, and craft innovative solutions that others may not see. His focus is never on benefiting just one side, but on creating frameworks that support stability, collaboration, and long-term value.

His industry involvement includes serving as an ICSC Northern California/Northern Nevada Marketplace Council Director for 2025 and 2026, earning ASVB Retail Broker of the Year nominations in 2019, 2020, and 2022, and taking on Western Region leadership within the X Team Brokerage Network. Shumsky has also contributed as a presenter and panel moderator at the Econic Retail Summit.

Grant Zamudio

Grant Zamudio (https://www.linkedin.com/in/grantzamudiocre/), Vice Chair at Colliers, is the youngest Vice Chair in his service line at the firm. With fewer than 150 Vice Chairs across North America, this distinction reflects a rare level of achievement, especially for someone under 40 with a long runway of leadership ahead. Zamudio consistently combines innovative thinking, disciplined execution, and a data-driven approach to drive measurable outcomes while serving as a trusted leader and partner to both clients and colleagues.

Zamudio is a partner on Colliers’ Occupier Services Bay Area Team, one of the firm’s highest-performing and most sophisticated teams globally. He is a leader within a team that exclusively represents tenants and companies, developing and executing real estate strategies and transactions anywhere in the world. His methodology has helped clients execute complex transactions across a broad industry spectrum in over 137 cities and 46 countries worldwide.

Since 2018, Zamudio has completed more than nine million square feet of transactions, ranging from new office leases, terminations, subleases, purchases, and build-to-suit projects. He has advised on transactions with an aggregate value exceeding three billion dollars. He also leverages his background in finance and commercial construction to expand his advisory capabilities, bringing an informed, practical perspective to strategy, negotiation, and execution.

Zamudio specializes in supporting companies with ambitious goals and complex requirements. His fluency in portfolio strategy and optimization, paired with deep global real estate experience, enables him to deliver impactful strategic and transactional guidance across diverse markets and business environments.

As OSBA partner Paul McManus shares, Zamudio’s commitment to his clients, his family, and the high-performing team is nothing short of extraordinary, with his authenticity and character truly setting him apart. Zamudio’s rapid career trajectory clearly reflects his relentless work ethic, innovative mindset, and the quiet yet powerful leadership he brings to the team every day.

Zamudio’s leadership extends beyond transactions. He is a member of the Northern California chapter of CoreNet Global and has earned his MCR accreditation. He is also part of Colliers’ Tech Advisory Services and the National Occupier Practice Group. Zamudio is also deeply committed to serving nonprofits in addition to more traditional businesses, providing the same high-level strategic real estate guidance, inspired by the impact they have on the community and wanting to help ensure their long-term success.