Beta Represents Comcast in Lease For New Xfinity Store in Bay Area

Beta, San Francisco, Xfinity, Emeryville, Comcast, Colliers International, UBS,

Emeryville, California store to be first redesigned concept to open

San Francisco, Calif. (March 29, 2019) – Beta, a premier California commercial real estate agency, has represented Comcast in a 4,153-square-foot lease for Xfinity at Bay Street Emeryville, a 400,000-square foot open air, mixed-use, shopping and entertainment destination located at 5616 Bay Street in Emeryville, California. This new store will be first location for the latest generation of Comcast’s Xfinity Store including new design, materials, merchandising plan, enhanced customer service and customer experience and a host of expanded services.

Matthew Lux of Beta represented Comcast in the lease and is overseeing the firm’s real estate needs in California.  Julie Taylor and Stephen Rusher of Colliers International represented the landlord, UBS.

“Comcast is continually looking for ways to provide customers an immersive destination to discover Xfinity products and services,” said Lux.  “This enhanced concept and strategic location is integral to the growth of Comcast and Xfinity.  We are on the search for sites for new stores that will satisfy the needs of its current customers while providing growth to future customers.”

About Beta

Beta is a commercial real estate agency that represents leading brands and places. The company prides itself on implementing unique technology and marketing solutions that drive value for its clients. To learn more about Beta please visit:

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