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California’s Wine Industry Faces a Reckoning as Oversupply and Shifting Demographics Collide

March 25, 20263 Mins read393
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Philip Oroni For Unsplash+
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The state's largest wine regions report the deepest pessimism in the SVB survey's history, yet top-quartile producers are charting a path forward through disciplined DTC strategies and brand clarity. California's wine industry, the engine of American viticulture for more than a century, is navigating what Silicon Valley Bank's 2026 State of the U.S. Wine Industry […]

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