Dering Hall And The San Francisco Design Center Announce Innovative Digital Partnership

SAN FRANCISCO, Feb. 20, 2018 – Today, The San Francisco Design Center announced a groundbreaking partnership with Dering Hall, the premier online resource for designers and consumers to discover, organize and connect to the finest products and design professionals. As the design industry embraces the digital landscape, Dering Hall is committed to making great design accessible online to the trade and consumers. Through its geo-targeting feature, Dering Hall will provide digital access to thousands of design products and services locally available at the SFDC.

One of the SFDC’s primary objectives for 2018 is to expand its digital reach in a geo-targeted way, and to drive more business directly to SFDC showrooms. The partnership with Dering Hall tends to those needs in a strategic and measurable way. The Dering Hall system will publish showrooms’ products and stories, and include them in editorial content created daily by a team led by Michael Boodro, former Editor-in-Chief of ELLE DECOR. Content is shared across Dering Hall’s digital assets and a proprietary network of websites focused on high-end trade and consumer audiences, including Elle Décor, Cottages & Gardens, California Home + Design, and Forbes Life. Dering Hall also provides a unique digital analytics tool, which enables members to measure exposure and engagement with their content.

“We are thrilled to launch this innovative digital partnership with the SFDC,” said Alan Blaustein, Dering Hall’s CEO. “Dering Hall’s mission is to make great design accessible. Our partnership will do just that, as we help the SFDC create the best digital version of itself, and in the process, make its showrooms and products accessible to our sophisticated audience.”

“The SFDC is committed to helping our showrooms expand their digital reach,” said Rhonda Hirata, VP of marketing for SFDC. “Our partnership with Dering Hall provides a strategic tool for our showrooms to showcase their collections, be included in premium content that reaches a highly targeted network, and enables them to measure their results.”

About Dering Hall
Dering Hall’s mission is to make great design accessible. It is the premier online resource for designers and consumers to discover, organize and connect to the world’s finest interior design products and professionals. Dering Hall showcases the work of carefully curated designers and brands through original world-class editorial and robust directories. This content is distributed across the Dering Hall network, which includes a proprietary collection of national and regional lifestyle, design and business sites. Membership is offered to select designers and luxury brands, who use Dering Hall as a digital marketing tool, driving connections with clients and measurable opportunities. For more information on Dering Hall, visit

About SFDC
San Francisco Design Center (SFDC) is the West’s best destination for fine home furnishings and accessories. SFDC is free and open to the public for browsing Monday through Friday, 9am to 5pm. Sitting at the heart of the San Francisco’s Design District (known as Showplace Square), the SFDC is comprised of two buildings; the Showplace and Galleria. Together they house over 100 beautifully curated showrooms representing over 2,000 manufacturers whose product lines are sourced locally and internationally. This is your resource to discover the very best in traditional and contemporary furniture, fabrics, lighting, kitchen and bath, antiques, art, rugs and flooring, cabinetry, and ceramic tile.

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