DeRose & Applelbaum Lands Harding Theater Its Second Act: Arcade Bar San Francisco Emporium

SAN FRANCISCO, CA, December 9, 2015 – DeRose & Appelbaum, a burgeoning young San Francisco commercial real estate firm, has successfully delivered a tenant to the long-vacant historic landmark Theater on Divisidero, helping to re-invent the space with the up-coming Emporium SF. The location is aiming to open sometime between summer and fall of 2016.

Built in 1926, the theater has not only spent the last decade empty, but in contention with the community as what to house inside. DeRose & Appelbaumconfirms a path forward for the once majestic Art Deco-style building with an arcade-style bar.

The concept comes from entrepreneur brothers Danny and Doug Marks, who currently own three similar establishments under the name Emporium in Chicago. The location will be rescript as an arcade-style bar with classic games and pinball machines, pool, and a 20-foot screen showing indie films, sporting events and other offbeat video features. In addition, the team expects to partner with local restaurants and food trucks, providing the community with rotating food, beer, and entertainment options, similar to that of an upscale food court.

DeRose & Appelbaum shared a creative vision that would be a natural fit for the San Francisco community and will be an exciting new chapter for the long vacant building.

“What can you do in a 100-year-old movie theater, with sloped floors and lots of unique design issues when you don’t want to do major construction on a building?” said Danny Marks Co-owner of Emporium. “But we started looking at it and thought it was awesome, in part since our spaces in Chicago are also older spaces we wanted to restore or repair. We’re not about trying to recreate a cool space from scratch.”

DeRose & Appelbaum has become instrumental in bringing to life to challenging San Francisco neighborhoods and blighted spaces. The company has been recognized for major developments in the Tenderloin — including the highly publicized 826 Valencialease at 166 Golden Gate and the purchase and repositioning of the notorious Warfield Hotel located at 116 Taylor Street. They have also brokered a long term lease deal with Peter Glikshtern (owner of 620 Jones and Odd Job) to re-open BIG, an upscale cocktail bar that was a staple in the Tenderloin just a few years ago.

“We believe that there is a tenant for every type of situation, and the Harding Theater is no exception,” said Santino DeRose, principal at DeRose & Appelbaum. “I am very excited to bring not only an exciting business to the already vibrant Divisadero corridor, but having grown up near Danny and Doug, this is one that also resonates with my Chicago roots.”

To find out more development plans visit DeRose & Appelbaum at

About DeRose & Appelbaum
DeRose & Appelbaum is a commercial real estate company that focuses on the leasing of commercial and mixed-use properties, and the sales and acquisition of multi-family and commercial properties in the San Francisco Bay Area. Established in 2010, our young firm is one of the most active and creative real estate companies in the region. Our rapid growth is due mainly to our familiarity with local neighborhoods, strong network and willingness to tackle challenging projects. At DeRose & Appelbaum, relationships are of the utmost importance to us. We work with landlords who take pride in their buildings; who are discerning about the tenants they house. We’re known for taking an honest and informal approach with our clients, and for improving the neighborhoods that make the San Francisco Bay Area one of the most unique and attractive regions in the world. For more information on DeRose & Appelbaum please visit:

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