Eames Institute Files Master Plan to Turn 88.5-Acre Former Birkenstock Campus in Novato Into Global Design Museum

The Eames Institute of Infinite Curiosity has filed a master plan with Novato to convert the former Birkenstock headquarters it bought for $36 million into a design museum expected to draw about 200,000 visitors a year, with Herzog & de Meuron, EHDD and Field Operations designing an adaptive reuse targeted to start construction in 2028 and open in 2030.