Opening Marks Luxury Lifestyle Brand’s 25th Club in California
SAN FRANCISCO, April 6, 2017 — Equinox, the high performance lifestyle leader, today announced the opening of its first club in Berkeley, California. Located in close proximity of the world-renowned university, the 30,000-square foot club combines the unparalleled experience that Equinox offers at each of its 87 global locations with touches that feel unmistakably “Berkeley.”
“Equinox Berkeley, our 6th club in Northern California, was inspired by the area’s vibrant culture and conceived as a new community hub,” said John Klein, Senior Vice President, Real Estate for Equinox. “The club’s progressive design, programing and culture perfectly complement our local members’ values, and will foster community though our shared commitment to high performance living.”
The two-level club inspires transformation with its dramatic color accents and luxurious finishes. “The design concept emphasizes our connection to the environment, incorporating shifting movement and translucency,” said Aaron Richter, VP of Design for Equinox. “Studios are strategically placed allowing maximum natural light to flow, while refined textures, including racked black granite, Calcutta marble, Douglas fir beams and white oak floors, enrich the space.”
Equinox Berkeley features four dedicated studios for yoga, Pilates, cycling and group fitness classes. Expert Equinox group fitness instructors will lead the Berkeley community in a variety of innovative and diverse classes such as The Cut, a cardio-forward boxing class, The Pursuit by Equinox, an immersive, technology driven cycling experience inspiring competition, to unique barre and yoga formats.
Equinox’s fitness floors unite free weights and cardio equipment with functional training space, creating an inspirational setting where members can work out on their own, or with one of Equinox’s highly skilled personal trainers.
Beyond the fitness floor lies The Spa at Equinox, featuring a menu of offerings to rejuvenate and pamper the body, as well as the Shop and Café making Equinox Berkeley a true urban lifestyle experience. Equinox Berkeley is also home to a Kids Club, offering members childcare while they enjoy the facilities.
Equinox operates 87 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.
Launching in 2019, Equinox Hotels will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.