First Street Napa Dresses to Impress with Two New Boutiques

Cupcake and I-ELLE to Open Downtown Napa Locations

Napa, CA — First Street Napa today announced two specialty stores, Cupcake and I-ELLE, will open in the development this spring, bringing distinctive styles to design-minded customers of all ages.

One of Northern California’s most loved children’s boutiques since 2005, Cupcake offers a highly curated mix of clothing, gifts and accessories for babies and children to age 10. Founder Jenny Romeyn set out to create a beautiful, imaginative shopping environment filled with creative, on-trend pieces for sweet and stylish kids, and has attracted a loyal following at her Santa Rosa and Healdsburg locations.

“There’s such creativity in children’s fashion and the designers we carry do an amazing job combining playful details with a modern aesthetic. We’re thrilled to bring our stylish range of baby and children’s clothing and gifts as well as exceptional customer service to Napa,” said Cupcake owner Jenny Romeyn. “Our customers will also find exclusive items and product lines we’ve selected just for this store.”

Cupcake is scheduled to open in the Spring in Suite 325 across from Compline.

I-ELLE, a long-time destination for high-quality staple pieces with lasting style, will move from Yountville to First Street Napa. The boutique, founded by the late Cathy Levine, is now run by her daughter, Chelsea Cortese. I-ELLE will be located in Suite 378 adjacent to Spaces, across from Eiko’s patio and will open in the early Spring.

“We focus on quality at an approachable price point. My team and I painstakingly go through each line to select a great mix of options for our customers,” said Chelsea Cortese, proprietor, I-ELLE. “Visitors to our downtown Napa store will discover the same gracious service that’s been a hallmark of our business for more than four decades.”

I-ELLE is also the only place to buy Cortese’s own line, TUKKED Shirts, in person. With a look of a classic button down, but none of the dreaded gaping, the shirts are tailored specifically to fit a woman’s body and eliminate pulling around the buttonholes.

“We’re proud to support entrepreneurs and locally-owned businesses who have a strong sense of what works for our community,” said Todd Zapolski, managing partner, First Street Napa. “These new boutiques fill a niche and offer a great selection of merchandise that can’t be found anywhere else downtown. With our mix of specialty shops and national banners, there are so many reasons to stop by First Street Napa.”

First Street Napa is also home to Archer Hotel Napa, Brown Estate Wines, Charlie Palmer Steak Napa, Compass Realty, Compline wine bar + restaurant, CYCLESOCIETY, Eiko’s Sushi, John Anthony Family of Wines, Kalifornia Jean Bar, lululemon, Macbella, Makers Market, Mayacamas Downtown, Mecox, Napastäk Napa Valley, Napa Valley Jewelers, Napa Valley Welcome Center, Overland, Silicon Valley Bank, Sky & Vine Rooftop Bar, State & First by Maris Collective, Tommy Bahama, Toy B Ville and the Wayfarer, Wade Cellars and Newfound Wines office. The development is located between Franklin and Coombs on the north side of 1st Street.

About First Street Napa

First Street Napa is a 325,000-square-foot mixed-use development located in the heart of Downtown Napa. Spanning three city blocks, First Street Napa will feature 45 fashion and specialty retailers, innovative restaurants and wine bars, creative office space, and Archer Hotel Napa, the tallest building in Napa Valley with 183 guestrooms and 39 balcony-clad suites. Catering to the local Napa community and visitors alike, First Street Napa invites people to shop, dine, relax, work, and indulge in an environment complete with exceptional landscaping, living walls, seating areas, amenities, and locally curated art and design. First Street Napa’s retail, agrarian landscaping, approachable dining, and wine country charm make this destination unmistakably Napa.

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