Gensler Welcomes Jim Crawford

SAN FRANCISCO  (August 4, 2015) —  Gensler, the global design firm, announced today that Jim Crawford has joined its lifestyle team as Director of Strategy and Experience Design. Crawford brings a diverse background in Retail Experience Design having previously held positions as an analyst, consultant and strategic experience designer. As the experience team continues to grow and strengthen its offerings, Crawford will utilize skills to enhance the firm’s practice and work with clients in multiple industries connecting digital and physical design with business and consumer objectives.

“Jim is an industry thought leader and we’re absolutely delighted he has  joined our team,” said Jill Nickels, studio director at Gensler’s San Francisco office. “From his previous roles and experience as a retail analyst, he brings a valuable and unique perspective from both the retailer’s and consumer’s points of view.”

Prior to joining Gensler, Crawford held the position of Chief Experience Officer (CXO) at Chute Gerdeman where he was responsible for integrating technology into award-winning store and experience design projects. Crawford, additionally, led retail and consumer practices at large technology including the Intel Corporation and SAP. His experience design portfolio features notable clients including Dick’s Sporting Goods, The Walt Disney Company, Target, Metro and more. During his tenures at Forrester Research and Kantar, Crawford delivered research and insights to leading consumer brands, including “Building Smarter Stores,” “Beyond the Bar (Code),” and “The Future of Multichannel Retail.”

“I’m thrilled to be joining a company with the experience and capabilities Gensler has,” said Crawford. “There is a wonderful opportunity in retail and related industries to bring experience design to life in next-generation built environments.”

Crawford is an established thought leader in the retail industry and has spoken at various high profile events and conferences worldwide including the National Retail Federation Big Show, IRDC, Globalshop, Euroshop the Asian Fashion Summit and more. He is currently authoring the upcoming book, “Redesigning Retailing,” underscoring the need for a store-centric, shopper-centric strategy for designing customer experiences.

About Gensler
Gensler is a global design firm grounded in the belief that great design optimizes business performance and human potential. Our 4,800 practitioners networked across 46 offices use global perspective and local presence to innovate at every scale. Whether we are refreshing a retailer’s brand or planning a new urban district or designing a super tall building, we strive to make the everyday places people occupy more inspiring, more resilient, and more impactful.

Gensler has been named one of the Top 5 Most Admired ‘Global Firms’ by Interior Design; #1 Retail firm by Interior Design 2014 and VMSD 2013, and for the 33rd consecutive year, Gensler tops Interior Design’s Top 100 Giants list. Visit us at

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