Hayward’s B Street Pop-Up to Permanent Program!

Hayward, CA -Announcing a new program to move the City of Hayward upward: The City of Hayward has launched a unified effort to elevate the way people think and feel about Hayward. There are amazing things going on everywhere you look and we want to make sure everyone knows just what they are.

Popuphood has partnered with the City of Hayward to implement their “Pop-up to Permanent” program along B Street, in the historic downtown. The Pop-up to Permanent program supports entrepreneurs of new and established businesses looking for a lowrisk way to test out new locations by matching them with underutilized spaces for reduced rent and short term leases.

As a result, the surrounding neighborhood economy experiences a growth in foot traffic in areas that were once struggling to attract new businesses and customers. This award winning program has helped to revitalize neighborhoods in cities throughout the Bay Area like San Francisco, Berkeley, and Oakland.

“We are excited to be working with Popuphood to develop a unique retail Program that supports local entrepreneurs and creates a vibrant amenity for our downtown.” Says Ramona Thomas, Economic Development Specialist City of Hayward. The City of Hayward and Popuphood have teamed up with Working Solutions to celebrate the first Small Business Week in Hayward, CA. We will provide light fare and beverages to enjoy before and after our Small Business Week panel in Hayward’s charming historic downtown.

Small Business Week Event: May 3rd, 2017, 5:30pm – 8:30pm. The panel starts at 7pm. The location address is 1004 B street in Hayward, CA

Panelists include the Small Business Administration (SBA), Kiva, Working Solutions, the Alameda Small Business Development Corporation (ASBDC), Square, and Nav. We are excited to showcase our partners to provide technical business and financial resources for small businesses retail to celebrate the businessfriendly ecosystem in Hayward, a city on the rise!

About Retail With a Mission! Popuphood
Retail With a Mission! Popuphood is a social enterprise rethinking retail and its role as a strategic tool to catalyze local economies in transitional, urban and rural neighborhoods, nationally. With a unique approach at the intersection of economic development, placemaking, and marketing, Popuphood designs equitable policies and business incubation programs for real estate developers and cities to support inclusive growth, healthy economies, and vibrant destinations.

For additional Information about The City of Hayward, please visit http://cityofhaywardca.gov/haywardupward/. For more information about Popuphood, please visit http://www.popuphood.com/hayward.html

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