Jeffrey Colton Joins Monarch Family of Landscape Companies

Third-Generation Industry Veteran Brings More Than Three Decades of Experience; Assumes Reins of Construction Division of Growing Company

LOS ANGELES., July 18, 2016 – Jeffrey Colton, a respected landscape leader with 32 years of industry experience, joined Los Angeles-based Monarch Landscape Holdings, a growing family of landscape companies. Colton was named President of Monarch’s Construction Division and will be based in Northern California.


Private-equity backed Monarch is among the top 20 largest commercial landscape firms nationally with revenues exceeding $80 million and more than 1,000 employees across four states. Monarch’s family of landscape companies includes San Jose-based Jensen Landscape, Woodinville, Wash.-based Northwest Landscape Services, and Redmond, Wash.-based Signature Landscape Services.

“The growth of Monarch is anchored on people who know the landscape business inside and out, and Jeff’s addition certainly strengthens our organization for continued expansion,” said Brian Helgoe, CEO of Monarch. “I know Jeff’s philosophy is closely aligned with our customer-first service values, landscape-based workplace culture, and collaborative team approach.”

Prior to joining Monarch, Colton served as Senior Vice President and Regional Manager of ValleyCrest Companies in Northern California. He led the region since 1994, a period when the development division grew more than 700%, and built some of the region’s most notable landscape projects including AT&T Park and Letterman Digital and New Media Arts Center in San Francisco, as well as Facebook’s campus in Menlo Park, Calif.

“Joining Monarch is an exciting new chapter in my landscape career and I embrace the chance to return to my entrepreneurial roots building a company,” said Colton. “It was an easy decision because I recognized Monarch’s leadership group is comprised of true landscape pros who are passionate about the work and acutely focused on meeting the full lifecycle of customers’ landscape needs.”

Initially, he expects to continue building on Jensen’s more than 40 years of award-winning landscape achievements by expanding a full-range of services across the Bay Area, as well as developing Monarch’s landscape construction business in the Pacific Northwest. Long-term, Colton says, “he plans to apply more than 30 years of industry experience toward training people and making sure customers needs are the top priority. I’m confident we’ll build Monarch into a world-class landscape company.

Monarch was formed in May 2015 and is backed by equity partner One Rock Capital Partners, LLC. The New York-based investment firm provides critical access to capital and connections that will allow the venture to grow. Monarch intends to continue building its West Coast presence via additional partnerships with mid-sized, regional landscape firms that generate revenues in the $10 to $50 million range.

About Monarch
Monarch Landscape Holdings was established in 2015 to assemble a family of landscape professionals in the Western United States who share a common customer-first vision, collaborative team approach and deep affinity for the landscape profession. The Los Angeles-based platform includes three leading landscape companies, Jensen Landscape (joined in April 2016), Northwest Landscape Services (joined in February 2016), and Signature Landscape Services (joined in May 2015). The combined venture has grown to more than $80 million in revenues and 1,000 employees in California, Oregon, Idaho and Washington. Backed by private equity firm One Rock Capital Partners, Monarch is led by CEO Brian Helgoe, a distinguished horticulturalist. Helgoe has more than 20 years of experience as an operator and executive in the commercial landscape services industry, including serving in a senior leadership role at ValleyCrest Companies.

About One Rock Capital Partners, LLC
One Rock makes controlling investments in companies with potential for growth and operational improvement using a rigorous approach that utilizes highly experienced Operating Partners to identify, acquire and enhance businesses in select industries. The involvement of these Operating Partners affords One Rock the ability to conduct due diligence and consummate acquisitions and investments in all types of situations, regardless of complexity. One Rock works collaboratively with company management and its Operating Partners to develop a comprehensive business plan focused on growing the enterprise and enhancing its profitability to enhance long-term value. One Rock also has a unique strategic relationship with Mitsubishi Corporation, which can provide strategic resources to One Rock and its portfolio companies, including access to potential new business partners, market intelligence, and low cost sourcing through increased purchasing power globally. For more information, visit

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