The Mark Company hires John Pallante as Project Manager

Responsible for Planning, Creation, Implementation and Management of Marketing and Sales Campaigns for New Residential Developments

San Francisco – May 12, 2014 – The Mark Company, a leading urban residential marketing and sales firm, today announced John Pallante has been appointed Project Manager.  He will be responsible for the planning, creation, implementation and management of marketing and sales campaigns for new residential developments in the San Francisco Bay Area, Los Angeles and Nevada.

“We are excited for John to join our accomplished team of seasoned sales and marketing professionals,” stated Alan Mark, founder and president of The Mark Company.  “He is a design savvy expert with extensive buyer profile knowledge that informs decisions on building programming, floor plans, finishes and amenities.  With wide-ranging experience in all aspects of real estate, he excels at realizing the greatest value for both institutional and boutique developers.”

“I am thrilled to join The Mark Company,” adds Pallante. “They have a longstanding reputation of creating iconic communities with a genuine focus on innovative architecture and design.  Our expertise is perfectly aligned.”

Previously, Pallante was vice president of new development for The Agency in Beverly Hills, where he led the marketing and sales for new development properties as well as managed onsite sales teams for the luxury real estate brokerage.  He was also responsible for creating and advising on predevelopment strategy and planning for condominium and rental residential projects for the company.

As a senior associate at Corcoran Sunshine Marketing Group in New York, Pallante led the financial analysis and strategic recommendations for multi-family and mixed-use developments.  He advised on the viability, program and strategy for over 70 global development projects, representing more than 5,000 residences and $14 billion in condominium sales.  He also crafted predevelopment planning for 23 record-breaking new developments.

Pallante has a master’s in urban planning from Hunter College in New York City, and a bachelor of arts in geography and urban studies from Temple University.

About The Mark Company:
The Mark Company is one of the nation’s premier urban residential marketing and sales firms.  Founded by Alan Mark, The Mark Company provides a full range of core consulting services including analytics, design, marketing and sales for urban high-rises and suburban attached properties throughout the Western United States.  The firm is a trusted partner to leading residential developers and financial institutions such as Tishman Speyer, iStar Financial, Starwood Capital Group and Bosa Development.  Since 1997, The Mark Company has represented more than 10,000 residences and generated over $5 billion in sales for some of the nation’s most notable and successful developments including 300 Ivy in San Francisco, Spire in Denver, Evo in Los Angeles, and The Martin in Las Vegas.  Current projects include The San Francisco Shipyard, Park 181 in San Francisco, and SL70 in Los Angeles.  For more information, visit www.TheMarkCompany.com.

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