NEMA Welcomes Nearly 500 San Franciscans for Spirited Grand Opening Celebration

San Francisco – NEMA, a Crescent Heights® Inspired Community on the corner of 10th and Market Streets in San Francisco’s Mid-Market neighborhood, greeted nearly 500 Bay Area community members and its residents on Thursday, November 21 to celebrate the building’s opening.  The highly sought after next-generation luxury rental community welcomed its first residents on October 1, and has since leased more than 250 units in its South mid-rise and South high-rise buildings.  The adjacent North mid-rise and North high-rise will begin pre-leasing this December, opening to residents early next year.
image001NEMA’s fully immersive grand opening bash transformed the 3rd floor terrace into a creative and theatrical urban oasis, which set the stage for interactive circus-themed entertainment and décor, including more than 35 artists whose edgy performances were inspired by NEMA’s exceptional services and amenities.  A live human garden represented the unique landscape architecture on NEMA’s three urban terraces, as well as its prominent indoor-outdoor amenity spaces that reflect the inimitable style of Northern California.  A costumed tarot card reader and acoustic sound therapist were reading guests’ fortunes and chakras, elements that tie back to NEMA’s commitment to health and wellness with its Energy Solarium, Jay Wright-designed fitness facility and programming, tranquil spa treatment rooms, and ambient music.  A modern vaudeville performer with his trained canine performed flips and tricks upon guest’s arrival, symbolic of NEMA’s pet-friendly environment including its pet spaw.

In addition to a photo and DJ booth, other intriguing acts included an urban performance artist mirroring the building’s custom lobby painting by local artist Graham Gillmore, stilt walkers, aerialists, a mermaid submerged in NEMA’s heated, outdoor saline pool, and elegant living table ladies serving champagne and delectable bites.  Beer, wine and passed hors d’oeuvres served throughout the evening were sourced from Bay Area purveyors, and included delectable bite-sized snacks and desserts.  Halfway into the festive evening, a flash mob chorus erupted into a spontaneous musical performance of “Something to Point To,” a song written about NEMA by two-time Emmy Award winning lyricist, Rita Abrams.
“For NEMA’s grand opening event, we sought to illustrate the uniqueness of the building and how everything we do ties back to San Francisco in one way or another,” said Roman Speron, regional operations manager at Crescent Heights.  “We feel so lucky to be part of this eclectic culture and the Mid-Market neighborhood, and enjoyed celebrating the success of NEMA’s opening with our friends, family, and the Bay Area community.”
The main event took place on NEMA’s newly unveiled 3rd floor urban terrace, which features a 60-foot heated lap pool, fire pit, flat screen TVs, modern lounge seating, Jay Wright-designed fitness center and Club Solarium.  Upon entry, guests were encouraged to take a ride in the building’s destination-entry smart elevators to the 16th floor, where three new model units were being showcased.  The units – a 476-square-foot studio, a 789-square-foot one-bedroom, and a 969-square-foot one-bedroom with den – feature designer furnishings by California suppliers selected by the building’s architect, Glenn Rescalvo of Handel Architects.  Each unit featured actors playing various roles including a “den of dudes,” an eclectic couple getting ready for a night on the town, and a hospitable urbanista cooking and preparing for an intimate dinner party.
Leasing at NEMA is ongoing, and the building will unveil pricing and rental details for its two North towers in December 2013.  NEMA is located at 14 Tenth Street; potential renters who wish to schedule an appointment can e-mail or call 415-552-6362.  To learn more about the project, please visit
About NEMA
A Crescent Heights® Inspired Community, NEMA is a highly-amenitized, service-oriented residential rental community located at 10th and Market streets in the heart of San Francisco’s Mid-Market neighborhood.  NEMA’s four linked towers comprise 754 studio, one-bedroom and two-bedroom apartments.  The property was conceptualized and designed to reflect the city of San Francisco and uniquely cater to its residents.
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