San Francisco —Polaris Pacific, the premier West Coast real estate sales, research and marketing firm, announced today that Lorin Horosz joined the business as Vice President of Marketing. Horosz brings over 12 years of experience in marketing in the real estate industry. He was previously Director of Marketing Communications for the North American operating company of Grosvenor, an international real estate development, investment and fund management group. He received his Bachelor of Science degree in Journalism and Mass Communications from the University of Kansas. Horosz is also an active member of the Urban Land Institute and serves as Co-Chair of the ULI San Francisco Communications Committee.
About Polaris Pacific
With 30 years of experience, San Francisco-based Polaris Pacific (www.PolarisPacific.com) is the West Coast’s leading sales, research and marketing firm for high-density residential real estate including selling over 300 communities representing billions of dollars in sales. From land acquisition, entitlement and architectural review to brand development, market launches and cutting-edge marketing technologies, Polaris Pacific analyzes each new property to consistently outperform competitors and maximize value at every step of the process. That’s why leading real estate developers and financial partners such as Canyon Capital Realty Advisors, Lennar Urban, Emerald Fund, The Pauls Corporation, Oyster Development, ULLICO, Citibank, Regis Homes, Paramount, Trumark Urban and Tishman Speyer rely on Polaris Pacific’s unrivaled understanding of market intelligence, homebuyer dynamics and sales and marketing expertise. Visit us on the web at: www.PolarisPacific.com.