Steve De La Peña Joins Zephyr Real Estate as Vice President of Strategic Services

San Francisco, CA – July 30, 2012 – Steve De La Peña has been named Zephyr Real Estates’ new Vice President of Strategic Services. De La Peña brings extensive career coaching and training expertise to the firm, and his focus will be business development and growth, both for agents in expanding their own business as well as for the company as a whole.

“After an extensive search process, we are extremely pleased to make this announcement,” commented Randall Kostick, Chief Operating Officer for Zephyr. “The search was over and the decision was unanimous once we met with Steve. His strong relationships in the industry, vision, integrity and professional acumen make for a perfect fit.”

After selling real estate for six years, De La Peña elected to make home buying and selling a safe and enjoyable place for all participants, including the agents.  He entered real estate management in 1987 and immediately set to creating an environment where agents can realize their full potential, and clients can depend on the professionalism and honesty of their agent. For 11 years, Steve managed the Berkeley office of Coldwell Banker, taking it into the top three offices in Northern California. In 2001 he joined Pacific Union Real Estate Group as a Vice President and Branch Executive, managing the Civic Center/Opera Plaza office and later, the Orinda office. He helped shepherd that company through one of the most challenging markets San Francisco has ever seen.

For almost five years he was the Vice President of Oahu Operations and Broker in Charge for one of the top companies in the state of Hawaii.

Family, friends and a love of the Bay Area drew him back to San Francisco and ultimately to Zephyr. De La Peña also dedicated considerable research in finding the right fit. “The move to Zephyr was a natural evolution of my commitment to seek out the best and most professional real estate atmosphere,” he remarked. “The support that Zephyr gives its agents and their clients is second to none in the industry.”

In addition to his substantial professional background, De La Peña has many broad and colorful interests. He has been a musician, a martial arts practitioner and instructor, and a writer of novels and screenplays. He also has a degree in English Lit and Poetry from the University of California at Berkeley. He is an avid open water swimmer, and has successfully conquered the trip to and from Alcatraz, the Golden Gate and circumnavigating Angel Island. He and his wife are delighted to return to the Bay Area.

Those wishing to discuss real estate or becoming an agent with Zephyr are invited to contact him at

About Zephyr Real Estate Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with $1 billion in gross sales in 2011 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned three web design awards, including the prestigious WebAward for Outstanding Website from the Web Marketing Association. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit

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