Stoneridge Shopping Center Appoints New Director of Marketing and Business Development

Pleasanton, Calif. – June 4, 2017 – Simon’s Stoneridge Shopping Center welcomes Amanda Fernandez as the new director of marketing and business development for the center. Fernandez brings more than 10 years of marketing experience with a dynamic blend of expertise across the retail, hospitality and food and beverage industries. Her applied leadership philosophy will nurture operational and business development, while her innovative mindset will enrich creativity and marketing efforts.

In this role, Fernandez will lead overall marketing strategies such as event programming, social media, guest services, public relations and overall communications. Additionally, she will manage various business functions encompassing revenue generation, as well as community, tenant and partner relationships.

“I am eager and excited to join the Tri-Valley and greater East Bay Area communities, and the extraordinary team at Stoneridge Shopping Center,” said Fernandez. “With summer around the corner, I look forward to cultivating relationships with our shoppers, retailers and partners to ensure we are the premier lifestyle destination for shopping, dining and entertainment.”

In her most recent role at Westfield San Francisco Centre she led a variety of key initiatives, including tourism, customer experience, community and retailer relations. Progressing quickly in her career, she moved from a marketing contractor to the marketing director in under three years. She also served as the marketing chair for the Union Square Business Improvement District and served on the Marketing Committee of the Yerba Buena Community Benefit District.

Other career highlights include building the Bourbon Steak, Bourbon Pub and Michael Mina’s Tailgate restaurant brands for Michael Mina and the San Francisco 49ers joint venture at Levi’s Stadium in Santa Clara, leading one of Ketchum San Francisco’s longest running food B2B client accounts, and working with Andrew Freeman to open Tyler Florence’s Wayfare Tavern in San Francisco. For the past 11 years, Fernandez has supported the Okizu Foundation, a local organization benefiting children and families battling pediatric cancer, by serving on the Art Inspiring Hope fundraiser gala committee.

She is a Bay Area native having grown up in Burlingame and now resides in Lafayette. Fernandez holds a Bachelor of Arts in Communication and Italian from University of Arizona.

About Stoneridge Shopping Center
Stoneridge Shopping Center, a Simon property, is the premier shopping experience in the East Bay, with its contemporary amenities and comprehensive mix of upscale retail offerings. Among the 165 stores and restaurants at Stoneridge Shopping Center, this indoor mall features Nordstrom, H&M, Apple, LEGO and Build-A-Bear. Stoneridge Shopping Center serves the communities of Pleasanton, Dublin, San Ramon, Livermore and Danville. For more information, visit and follow the center on Twitter and Instagram @ShopStoneridge.

About Simon
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit

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